Revolutionary new Cup Noodles flavor is inspired by a classic summer dessert

Cup Noodles’ latest limited-edition flavor is s’mores, making it the first “dessert option” from the company known for its cheap and simple ramen soups.

No, don’t scroll up and check again, I assure you that you read correctly.

While the idea of ​​s’mores soup probably doesn’t make you scream “yum,” Nissin Foods and Cup Noodles said in a recent press release that “by combining two classics, the original ramen maker presents the brand’s kitschiest flavor yet — a gooey, sweet noodle experience available exclusively at Walmart.”

“As fans look for new ways to satisfy their s’mores cravings beyond the great outdoors, we couldn’t resist joining in on the campfire fun by transforming the classic flavor into a bold, unexpected experience that will capture the hearts and palates of consumers across the country,” Priscila Stanton, senior vice president of marketing for Nissin Foods USA, said in a press release.

The press release is sparse on the exact form of the product: maybe plain noodles with graham cracker sauce, chocolate syrup, and mini marshmallows? While the initial idea may not be appealing, the idea of ​​dessert noodles with a rich, sweet sauce doesn’t seem immediately off-putting. And who knows? Maybe those who scoff at the announcement will find themselves genuinely loving the new limited flavor.