Halloween Inspired Snacks: Halloween Range

Mars recently unveiled its highly anticipated Halloween lineup, featuring seven exciting new products. In addition, the company also released its comprehensive Mars Tricks, Treats, and Trends report, which provides valuable insights into the latest developments in the confectionery industry. The report explores consumer choices for Halloween, revealing trends and new developments in consumer behavior and purchasing decisions leading up to and during the holiday. It discusses consumer plans and preferences for Halloween flavors and formats and offers a first look at the trends expected for this year.

The line includes five Halloween favorites and a few new products. The re-released products are Mars Wrigley Variety Packs with gummies and chocolate. Other products include TWIX® Ghoulish Green, SNICKERS® Goulish Green, M&M’S® Ghouls blend in Milk Chocolate, Peanut and Peanut Butter, and SNICKERS® Fun Size Bucket. New products include M&M® Milk Chocolate Pumpkin Pie and the redesigned SNICKERS® Pumpkin packaging.

Photo credit: Mars