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Sticker Mule’s pro-Trump message sparks online firestorm | News

Sticker Mule’s pro-Trump message sparks online firestorm | News

Sticker Mule co-founder Anthony Constantino circulated an email to customers of the Amsterdam-based custom sauce and printing company on Sunday condemning political violence against Trump supporters and calling for an end to emotionally charged “political hatred.”

The message came to mixed reviews a day after one rallygoer was killed and another was seriously injured when a sniper fired multiple shots targeting the president at a rally in Butler, Pennsylvania.

In his email, Constantino said he was wary of showing support for the Republican populist. He noted that “many” employees at the company support presidential candidate Trump and Democratic incumbent President Joseph Biden, respectively.

“Political hatred must stop. I hope this email will help.”

“By the way, this week get 1 shirt for $4 (normally $19).

“I suggest buying one that shows you support Trump,” he said.

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In response to Constantino’s email, customers of X, formerly known as Twitter, threatened to stop purchasing Sticker Mule products because of Trump’s support for staunch conservative policies and his history of inciting violent rhetoric. (It’s worth noting that Republicans have also accused Biden and his supporters of creating a toxic political climate by portraying Trump as a threat to democracy.)

Olive & York, a Miami-based custom clothing company, said in an article on X that it spent $17,041 on Sticker Mule gear and that because of Constantino’s email, it plans to move its business elsewhere.

“Doubling down on your efforts by emailing everyone telling them they should buy Trump gear, in an email titled ‘Trump 2024,’ is certainly a choice, Sticker Mule,” the company wrote.

A similar, condensed message, excluding the promotion, was also posted on X with a widely circulated photo of a bloodied Trump raising his fist as members of the US Secret Service crowded around him. Trump was grazed in the ear by a sniper bullet before the shooter, Thomas Matthew Crooks, was killed.

One X user described the post as “exploiting a tragedy to make crude political points,” and another called it a “big mistake” on the company’s part. The post even caught the attention of Kevin Cate, a freelance filmmaker and former spokesman for Barack Obama’s campaign.

“Any political violence is unacceptable and yesterday was a sad day for our country. However, that does not make Trump’s record any less abhorrent, hateful and humiliating,” Cate wrote.

Others have stepped up and pledged to provide more business to Constantino, who did not immediately respond to a request for comment for this article.

“I will be supporting @stickermule with every sticker purchase I make from now on. Why? Because of your statement of common sense and moderation on political hate,” user Terrence Stuber said.

The X-rated post has been viewed by over 8.3 million users, liked by over 14,000 people, and shared by nearly 5,000 people. With 12,000 replies and counting, Constantino responded to a number of users, appearing to troll the dissenters and welcoming the praise. On Facebook, Sticker Mule did not publish Constantino’s comments about Trump and unity, but nonetheless received many comments on an unrelated post.

Off social media, local Republican Ted Danz Sr., who is running in the state’s 46th Senate District, said in a statement that Constantino’s message “importantly underscores that we must return to viewing our political opponents as human beings with whom we are allowed to have respectful disagreements.”

Danz’s opponent, Albany Democratic Rep. Patricia Fahy, said unification is important, but thought it was “a bit of an exaggeration” for Constantino to say he was afraid to support the 45th president.

“At least it was written in a friendly way, but I think it’s an exaggeration to exaggerate that fear,” Fahy said in a phone call. “I know there can be a stigma (about supporting Trump), but part of that is because some of us are very concerned about the distortion of facts.”

Joseph Mastroianni, a Republican candidate for state Assembly in the 111th District, which includes Amsterdam, said in an interview that Constantino was “bold” to post the message.

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“There are a lot of people who support Trump and they don’t want to be silent anymore,” he said. “They want to make it known that they support him, but I like that this message emphasizes the idea that we shouldn’t let our emotions get to us.”

Mastroianni is no stranger to posting controversial messages online. Notably during his successful campaign for Rotterdam city council in 2021, he was criticized online for sharing false information about 9/11 — a message he himself reportedly wanted to challenge official narratives about COVID-19.

As a family partner at Amsterdam-based Mastroianni Foods, Mastroianni said he has long been vocal about his political views, regardless of the potential impact on business. The registered conservative acknowledges that some clients are cautious about publicly airing their views, particularly when it comes to Trump.

“The key word is service, not food, and we have to serve our customers regardless of their personal and political beliefs,” Mastroianni said. “I recognize that this is a difficult task for many people who have extremely successful businesses.”

Sticker Mule is a custom printing company that prints stickers, t-shirts, shipping supplies, and other merchandise based in Amsterdam. The company, which also sells hot sauce, has made significant contributions to community projects, including several Veterans Park developments.

Amsterdam Sticker Mule Surprises Employees With $1,000 Christmas Bonuses (2019)

The major local employer made headlines for giving its staff $1,000 holiday bonuses. It later faced a lawsuit and admitted that a payroll error was made in calculating its employees’ overtime over a period of about two years in 2020.

Lawyer: Amsterdam Sticker Mule Admits Payroll Mistake (2020)

Salvatore Ferlazzo, Sticker Mule’s in-house lawyer, said at the time that the company was in the process of repaying the money owed. He added that the shift differential had been inadvertently excluded from overtime calculations.

Sticker Mule and Constantino previously launched Stimulus, the “joyous social network where gifts replace advertising,” in 2022. At the time, Constantino described it as cultivating a civilized tone, as opposed to other platforms “making the world darker.”

Reporter Ashley Onyon contributed to this report.

Sticker Mule expands on Forest Avenue in Amsterdam

Sticker Mule buys land near Forest Avenue from AIDA for $12,500

Lawyer: Amsterdam Sticker Mule Admits Payroll Mistake (2020)

Amsterdam Sticker Mule Surprises Employees With $1,000 Christmas Bonuses (2019)