ONYX Hospitality Group showcases impressive property portfolio at leading UK travel event ‘Destination Representation’ in July

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ONYX Hospitality Group, a leading hospitality provider in the Asia Pacific region, proudly participated in a series of ‘Destination Representation’ events across the UK in July 2024. These events aimed to strengthen and expand travel industry partnerships in various regions of the UK by showcasing ONYX’s diverse portfolio of properties to a wide audience.

Held in Wetherby and Aylesbury, the industry gatherings provided opportunities for networking, presentations and quizzes with exciting prizes. Organised by Destination Representation, the UK’s leading travel event management company, the events aimed to connect agents with a wide range of travel suppliers specialising in overseas holidays, particularly long-haul destinations.

These events provided an ideal platform for ONYX Hospitality Group to build key relationships within the travel industry and educate agents about its extensive portfolio of hotels and resorts, including the Amari, OZO, Shama and Oriental Residence brands.

ONYX’s participation aimed to equip agents with comprehensive knowledge of its properties’ unique features and offerings, ensuring they are well-prepared to inspire and facilitate holiday bookings for their clients.

The agents in attendance, all qualified long-haul travel salespeople, represented companies including Born 2 Travel, Designer Travel, Spa Travel, Arundel Travel and Travel Counsellors. They had the opportunity to engage directly with Andrea Hogg, Global Sales Director for the UK and Ireland at ONYX Hospitality Group, and gain in-depth insight into ONYX’s properties.

“The Destination Representation series of long-distance events has been incredibly successful. I have been delighted to network with key players in the UK travel industry and have had the opportunity to build new relationships across different regions,” said Andrea Hogg. “It was fantastic to meet such dedicated travel agents who are passionate about promoting long-haul travel. The enthusiasm and interest shown in our properties was truly inspiring. These interactions will undoubtedly help us to improve our visibility in the UK market and strengthen our relationships with valued partners. The feedback we received was extremely positive and I am excited about the potential collaborations that will arise from these events.”

The UK market continues to be a key market for ONYX Hospitality Group, with UK room nights up 47% and revenue up 63% in the first half of the year compared to last year. The outlook for the remainder of the year is equally promising. These impressive figures underscore the growing appeal of ONYX Hospitality Group properties and their commitment to delivering exceptional guest experiences. ONYX Hospitality Group looks forward to building on this success by continuing to work with the UK travel industry.

ONYX Hospitality Group has a strong reputation in the UK market, known for its upscale and welcoming city hotels and beach resorts that appeal to families, couples, friends, multi-generational groups and the LGBTQIA+ community. Popular destinations for UK travellers include Amari Bangkok, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Pattaya, OZO Chaweng Samui, OZO Phuket and OZO North Pattaya.

With ambitious growth plans, ONYX aims to surpass 50 properties by 2025 and reach 70 by 2028. Recent additions to its portfolio include Shama Suasana Johor Bahru (Malaysia), Shama Hub Metro South Hong Kong and Shama Hub Qiantang Hangzhou. Upcoming openings include Amari Vientiane in Laos and Amari Colombo in Sri Lanka, scheduled to open in Q4 2024.