Best Dating Apps and Sites in 2024 (UK)

Let’s start at the beginning. If you think of dating apps, you think of Tinder. If you tell someone you use dating apps, they’ll think it’s Tinder. They pioneered the now-ubiquitous swipe feature that revolutionized the online dating world, with 1.6 billion swipes per day. What started as a simple dating app has grown into one of the largest matchmakers in the world.

Even if you’re new to online dating, you probably know that when you’re presented with a series of photos, you swipe right if you like what you see and left if you don’t. When you both indicate your interest in each other, you’ll get a notification that you’re a match. It’s a basic formula that’s been copied time and time again, making “swiping” part of dating jargon.

Tinder may not want to advertise itself as such, but we all know what it’s primarily for. The threshold for creating a profile is low, so you literally decide whether you want to interact with someone based solely on profile pictures and a quote from OfficeSo yeah, you can understand that the main goal of most users is to get laid, but hey, we all know those couples who met on Tinder and have been together for years. It’s quick, easy, and if there’s one app that even the shyest and most skeptical people will use, it’s Tinder.

It’s free for general use, but Tinder offers upgrades in the form of Tinder Plus, Tinder Gold, and Tinder Platinum. These include extras like undoing a left swipe (bless), sending “Super Likes” to people you like, and more. Really by seeing which users liked your profile and even messaging someone before matching.

Tinder has dedicated data protection teams and strives to be transparent about how your information is shared. Your information may be shared with third parties for data hosting, customer service, analytics, marketing, advertising, payment processing, and security operations.