TUMI Unveils Stylish New Collections with Global Ambassador Mun Ka Young

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TUMI Unveils Voyageur Leather and 19 Degree Frame Fall 2024 Collections, Featuring Global Ambassador Young Mun Ka in a stunning Seoul-based campaign.

International travel and lifestyle brand TUMI has unveiled the latest additions to its product range: the Traveler Leather And 19 Degree Frame Collections. These striking new styles are fresh interpretations of two of the brand’s most popular collections. In honor of these Fall 2024 releases, TUMI has collaborated with global ambassador and acclaimed South Korean actress Mun Ka Youngwho stars in a captivating campaign that invites viewers to experience a day in his life on the bustling streets of Seoul, all with TUMI by his side.

In this dynamic campaign, TUMI brings a luxurious and fashion-forward twist to its iconic Voyageur collection, now reimagined in rich, premium leather. Each piece is carefully crafted to combine style and function, with the new TUMI “T” logo hardware. This collection captures the essence of the brand’s elegance and innovation while maintaining a timeless, minimalist appeal. The Voyageur Leather collection includes backpacks, totes, shoulder bags and crossbody options. A standout addition is the Lex Train Case Crossbody, available in three sizes, which redefines versatile fashion for the modern woman. Whether for international travel or a chic evening out, this piece is designed to enhance every journey. The collection is available in classic black with gold or bronze hardware, as well as metallic pewter with bronze hardware, a festive choice for the holiday season.

This fall, TUMI also expands its travel lineup with the introduction of the 19 Degree Frame, a cutting-edge evolution of the brand’s popular 19 Degree collection. The 19 Degree Frame is designed to meet the needs of today’s travelers, featuring integrated frame latches for secure closure, retractable handles for easy operation, and TUMI’s signature smooth-rolling wheels for effortless transport. The exterior features the signature flowing contours that define 19 Degree design, while the interior is outfitted with tie-down straps and zippered mesh pockets for optimal organization. Available in textured black and pearl gray, and offered in four sizes ranging from carry-on to travel suitcase, this collection combines unmatched functionality with timeless aesthetics, meeting a wide range of travel needs.

“This season represents our continued advancement for TUMI, as we further expand into women’s lifestyle and evolve our travel experiences to create a more impeccable, timeless and innovative product assortment,” said Victor Sanz, Global Creative Director at TUMI“As one of our most beloved global ambassadors, Ka Young perfectly embodies the stylish and active TUMI woman.”

The brand brings these new collections to life through a visually captivating campaign featuring Mun, set against the vibrant backdrop of Seoul’s bustling streets. To enhance the authenticity and depth of the campaign, TUMI collaborated with prominent South Korean creatives: director Taejong Song and renowned photographer Kim Hee June. Together, Song and Kim masterfully combine street-style photography with dynamic film techniques to immerse viewers in Mun’s daily journey, while showcasing Seoul’s vibrant energy and distinctive urban architecture. The campaign subtly highlights key features of TUMI products, from the smooth, gliding wheels of the 19 Degree Frame to the chic functionality of the Voyageur Vail Tote, demonstrating how TUMI brings style, organization and a sense of adventure to everyday life.

“I was personally very excited to have this campaign shot in Seoul, South Korea, the place I call home,” said actress Mun Ka Young“TUMI is the perfect addition to my on-the-go lifestyle, it keeps all my stuff organized while still looking sleek and stylish.”

You can now discover and shop the Voyageur Leather and 19 Degree Frame collections in TUMI stores worldwide. Keep an eye on TUMI’s social channels for exclusive behind-the-scenes looks at the campaign.