Signal Genesys Acquired by Industry Giant Search Atlas Group

Signal Genesys, a revolutionary digital PR platform built specifically for marketing and PR agencies, has been acquired by Search Atlas Group, a leader in digital marketing and SEO software. The acquisition is a testament to the rapid success and innovative approach of Signal Genesys, founded by Lane Houk with a mission to address a significant gap in traditional digital PR practices.

The “Dirty Little Secret” of Digital PR

Lane Houk, the mastermind behind Signal Genesys, created the platform to tackle what he describes as “the dirty little secret of the digital PR industry.” Traditional press release distribution platforms often prioritize publishing content on their own domains or newsrooms, a practice that diminishes SEO value for the companies that commission and pay for those press releases. Signal Genesys flips this model on its head by ensuring that the promoted entity retains full authorship and authority, maximizing the SEO benefits and overall impact of their press releases.

“Our platform was built to address a fundamental flaw in the industry,” Houk says. “Signal Genesys ensures that businesses maintain control over the authority of their content, which is critical to SEO success.”

Cutting-edge features that redefine digital PR

Signal Genesys stands out with a range of advanced features designed specifically for agencies focused on SEO and digital PR. The platform leverages a deep understanding of search algorithms and uses sophisticated signal generation strategies throughout its publishing and distribution processes. One of the most notable features is the newsroom technology, which ensures maximum visibility and authority for each press release.

One of the most innovative features of the platform is its seamless integration with Google Business Profile (GBP). By leveraging this integration, Signal Genesys amplifies GBP signal generation with real news and media insights, significantly increasing the visibility and credibility of the entities involved. This integration is a game changer for agencies looking to improve their clients’ online presence.

“Integrating Google Business Profile with our proprietary technology has provided agencies with a powerful tool that drives meaningful engagement and increases online visibility,” notes Houk.

From Vision to Acquisition: A Collaborative Triumph

While Lane Houk is credited as the driving force behind Signal Genesys, the platform’s success is also the result of a collaborative effort with a highly skilled, yet anonymous, technology partner. Together, they brought Signal Genesys’ vision to life, creating a platform that quickly caught the attention of industry leaders.

Search Atlas Group, a leading player in the digital marketing space, recognized the strategic value of Signal Genesys and entered into discussions that led to the acquisition. This is a significant milestone for both companies and promises to usher in a new era of innovation in digital marketing and public relations.

“This acquisition validates the groundbreaking work we’ve done with Signal Genesys,” said Houk. “With the support of Search Atlas, we’re excited to take our technology and development roadmap to the next level.”

Lane Houk: A leader in digital innovation

Beyond the success of Signal Genesys, Houk is also the founder and active CEO of two other digital marketing brands: Brand Equation, which serves multi-location home service businesses, and Quantum Agency, a white-label fulfillment partner for agencies and franchises. Houk is also the founder of the Marketing Center of Excellence, a center for advanced marketing strategies and thought leadership.

Houk’s personal life is just as impressive as his professional accomplishments. A devoted husband for 27 years and proud father of two sons, ages 21 and 23, Houk balances his family commitments with his passion for innovation in the digital marketing industry.

With the acquisition of Signal Genesys by Search Atlas Group, Lane Houk is poised to continue his journey as a leading figure in the digital marketing world, cementing his reputation as a visionary and innovator in the industry.