Quick-commerce vs. e-commerce: ready for the new price battle in town?

Fast-food operators like Blinkit, Swiggy Instamart and Zepto have aligned their prices with those of leading e-commerce platforms Amazon and Flipkart, in a bid to attract consumers. This strategy marked a shift from their previous 10-15% fee for instant deliveries. The move has triggered a price war and increased competition for faster services in the home delivery market.