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Janmashtami: Anand Mahindra’s ‘3 Cs’ for Success, Inspired by Dahi Handi

Posted on by angelo
Janmashtami: Anand Mahindra’s ‘3 Cs’ for Success, Inspired by Dahi Handi

National Day 2024: Industrialist and Mahindra Group Chairman Anand Mahindra took to social media to inspire his followers on the occasion of Janmashtami and Dahi Handi this year.

In a post on social media platform X (formerly known as Twitter) on August 26, Mahindra wrote: “Today is Janmashtami, and I wish you all lots of happiness on this occasion.”

He shared a picture of the ongoing Dahi Handi celebrations, adding: “Tomorrow is Dahi Handi, but I chose to share this picture today because the belief, commitment and collaboration that goes into making these human pyramids a reality is my Monday motivation.”

“Whatever your calling in life, these three ‘C’s’ are mantras that offer a greater probability of success…” Mahindra added.

Happy Janmashtami 2024

Janmashtami is one of the most popular festivals in India, which celebrates the birth of Lord Krishna. Considered to be the eighth incarnation of Lord Vishnu, Krishna is worshipped all over the country.

According to the Hindu calendar, Janmashtami falls on the eighth day, or ‘Ashtami’, of Krishna Paksha. Cities like Mathura, which is believed to be the birthplace of Lord Krishna, and Vrindavan, are abuzz with celebrations of this auspicious occasion.

This year, Krishna Janmashtami is celebrated today, August 26 (Monday).

Dahi Handi Ritual

Dahi Handi is a key part of the Janmashtami festivities. While the main festivities will be held on August 26, the Dahi Handi will be held tomorrow, August 27.

The ritual involves hanging an earthen pot (handi) high up, filled with ghee, sweets, almonds, dahi (curd) and butter, which a group of people join together to reach and break. This ritual is very popular in Maharashtra and is also known as Gopalakala.

The breaking of the Handi symbolises the playful and mischievous nature of Lord Krishna. According to legend, Lord Krishna loved butter, or ‘makkhan’, and would often steal it from the pots kept in his house. Hence it is fondly called ‘makhan chor’.

Krishna’s mother, Yashoda, was irritated by her son’s whims and decided to hang the butter pot to prevent him from stealing it. Krishna and his friends built human pyramids to collect the butter. From there, they would share the butter among themselves and eat it. Since then, this custom has become an important ritual that people observe during Janmashtami.