Amazon Announces October Prime Day Sale Dates: October 8-9

Amazon’s October Prime Day event is just around the corner.

Prime Big Deal Days will last for 48 hours starting From Tuesday October 8 to Wednesday October 9the company announced today. (We were right.) The event will be exclusive to members of Amazon’s Prime subscription service, much like its flagship summer sale Prime Day.

This is the third time Amazon has held a fall Prime event that serves as a highly anticipated kickoff to its holiday shopping season ahead of Black Friday — and it looks like the name has finally stuck. It was called the Prime Early Access Sale in 2022 and was renamed Prime Big Deal Days last year.

Other retailers like Best Buy, Target and Walmart are expected to announce competing sales that coincide with Prime Big Deal Days in the coming weeks.

Not a Prime member yet? Don’t want to sign up for a paid membership? You can still take advantage of Prime Big Deal Days discounts by signing up for a 30-day free trial of Prime. Just remember to cancel before the trial automatically upgrades to a paid membership at the end of the month.

This story is developing.