Miller Auditorium Announces New Marketing Director

Miller Auditorium has announced the appointment of Sara Bower as its new Director of Marketing.

Bower is a proud Broncos alum. After graduating from Western Michigan University in 2013, Bower began working in Los Angeles as a junior talent agent. In 2016, she returned to her home state where she served as the General Manager of the Van Singel Fine Arts Center at Byron Center until 2023. Just prior to joining the Miller Auditorium team, she was the Director of Marketing for a regional hospitality brand.

“Kalamazoo is home to a very vibrant arts scene,” Bower said, reflecting on his new position. “Miller Auditorium has been providing world-class entertainment to Kalamazoo and West Michigan for over 60 years, and I am very proud to be a part of that continuing legacy. I am thrilled to be back in a community that has played a vital role in my personal and professional development.”

Miller Auditorium looks forward to the new energy and vision that Sara Bower will bring to its marketing efforts, continuing its tradition of excellence in the arts and entertainment.

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