Meta is ready to inject AI images of you into your Instagram and Facebook feeds

• Meta is testing adding more AI-generated content to some users’ experiences on Facebook and Instagram.

• The expanded features will display AI-generated images in some users’ feeds.

• Only users who have integrated and added photos to Meta’s Imagine yourself feature will see the content.

Meta is experimenting with providing more AI-generated images and content to Facebook and Instagram users.

The company will now show some users Meta AI-generated images of themselves in their Facebook and Instagram feeds, it announced at its annual developer conference, Meta Connect, last week.

The push to inject AI content into users’ feeds will be an interesting test of how open people are to seeing their image in posts they didn’t proactively create as they scroll. It’s also a first look at how Meta might envision the future evolution of its social media feeds as AI becomes more prevalent in daily life.

The extension builds on the “Imagine Me” feature, which released in beta in July and allows users to create AI-generated selfies in direct messages with Meta AI or in their feeds, stories and profile photos .

However, new AI content added to feeds could be “based on your interests or current trends,” the company announced. Others may display AI-generated images of the user.

“Images with your face can only be generated for users who have integrated Meta’s Imagine yourself feature, which includes adding photos to this feature, and who have agreed to the terms of the feature,” said a spokesperson. word from Meta to BI. “The content created for you by Meta AI is displayed only for you and you can share it with your friends and family.”

Users who see the images can unsubscribe by tapping the three dots in the upper right corner of a post. Choosing “Hide” will prevent them from seeing similar posts in their feeds, and “stop seeing this content” will disable AI-suggested images of themselves in their feeds.

Matt Navarra, a social media consultant and industry analyst, told BI that it was crucial for Meta to “strike a balance between AI-driven features and real user-generated content.”

“There’s a novelty factor and that in itself could boost engagement and potentially keep people in feeds and on the platform longer,” Navarra said of the feature expansion. “However, the long-term answer will really depend heavily on the quality and relevance of the AI-generated content, because if it’s just a larger share of AI in the feeds, I “I’m not sure how, in the long run, this will keep people engaged without causing additional problems for Meta.”

“If it feels intrusive or repetitive, which doesn’t really align with their interests, then users will likely be very disengaged,” Navarra added. “It’s also possible that users will feel slightly uncomfortable about their image being used in AI-generated images or how personalized it becomes.”

Kevin Roose, co-host of the New York Times podcast “Hard Fork,” called the new feature “the scariest thing I can imagine them doing” in a recent episode.

“Imagine you’re talking about fishing with your friend, and all of a sudden, because you clicked on fishing stuff, you’re just scrolling through your Instagram feed and you see a photo of yourself in fishing gear fishing. fishing,” Roose said on the podcast.

“Like you’re going to throw your phone into the nearest body of water and you’re never going to get online again,” he predicted.

Read the original article on Business Insider