Bebeto launches freeze-dried sweets inspired by TikTok

“Freeze drying transforms traditional sweets into crunchy, flavor-filled treats that go beyond the limits of typical confectionery. It’s one of the most exciting trends in confectionery right now and offers a fun, sensory experience like no other,” said Phil Hulme, commercial director at Kervan Gida UK.

“We are extremely excited to be leading the way in freeze-dried confectionery. The trend started on social media, but we’ve taken it to the next level by taking full control of the freeze-drying process. Our new line aims to offer a unique, high-quality confectionery experience. UK consumers can now enjoy it straight from the shelves. We are proud to offer an innovative, premium and affordable product.”

By purchasing its own freeze-drying factory, Bebeto controls the entire production process, ensuring that its sweets are consistently of the highest quality. Many competitors rely on third-party manufacturers, but Bebeto’s dedication to excellence means they always offer superior products at a competitive price.

The freeze-drying process, often used in space exploration and emergency food, works by freezing the candy and then using a vacuum to remove the moisture. This creates a light, crunchy texture that has been described as a game-changer for sweet lovers. The process enhances the flavor of the sweets while creating a unique, crumbly texture, unlike anything else on the market.

Bebeto’s new Freeze-Dried Sweets will be available in three flavors: Peach Rings, Watermelon and Marshmallow Twist. Each 35g resealable pack ensures the sweets maintain their crunchy texture whilst preventing moisture from entering, and all products in the range are Halal certified. The Peach and Watermelon Rings flavors do not contain artificial colors. Available in RRP 12 x 35g. RRP £2.00.