Sodas inspired by African culture: Coca-Cola Wozzaah Zero Sugar

Coca-Cola Wozzaah Zero Sugar soda was unveiled just ahead of Africa Day (May 25, 2024) as a new brand refresh that celebrates the spirit and creativity of the continent. The soda, which translates from isZulu to “come hither,” features a refreshing tropical flavor profile inspired by various regions. The soda also features distinct branding that includes contemporary typography with bright bursts of color that further celebrate African culture.

The Coca-Cola Wozzaah Zero Sugar soda is being launched with the help of Uncle Waffles, which will see the Eswatini artist headlining an exclusive concert in Johannesburg to commemorate the new refreshment. The soda is part of the brand’s ongoing commitment to innovate beyond its existing product portfolio and incorporate more cultural elements.

Image credit: Coca-Cola