Pixalate accelerates its growth in Asia-Pacific: announces a new

LONDON, May 28, 2024 (GLOBE NEWSWIRE) — Pixalatethe world’s leading ad fraud protection, privacy and compliance analytics platform, announced the opening of its new office in Singapore to expand its local presence and partnerships in the Asia Pacific (APAC) region.

Alvin Ling, a Singapore native with over 20 years of deep technical expertise and a pioneer of digital advertising innovations in the region, will lead Pixalate’s APAC team as Vice President of Sales and Operations.

“Ad fraud is a global concern, representing an ever-evolving threat that continues to grow in size, scale and sophistication,” said Jalal Nasir, CEO of Pixalate. “We are excited to launch our 3D anti-fraud technology and operations in the APAC region to ensure the safety and security of our partners.”

To serve the regional market, Pixalate provides an MRC accredited analytics platform with ad fraud protection tools and local customer support, including APIs for developers. Many APAC countries have stepped up efforts to combat sophisticated ad fraud, as ad spend and IVT (invalid traffic including ad fraud) have increased in the region. Latest research from Pixalate shows:

Pixalate’s partners include several of the world’s largest brands based in the APAC region, including Pangle, the TikTok for Business ad network owned by Bytedance. Pangle recently announced that it had upgraded its mobile advertising platform with Pixalate’s third-party content risk assessment to “deliver unprecedented brand safety and media transparency to global advertisers.”

“I am honored to lead the growth of Pixalate’s APAC team and partnerships at a crucial inflection point for the region,” said Ling. “Our unparalleled technology tools and exceptional team are uniquely positioned to meet market needs at a time of increased industry focus on a more white-box, global fraud protection solution and Verification of supply path objects has spurred strong demand for greater transparency and better traffic quality. .”

Pixalate’s key partners in Asia Pacific welcomed the news of Pixalate’s expansion:

Song Lin, CEO of Opera:
“We are delighted to congratulate Pixalate on the opening of its regional office in Singapore. This strategic move enhances our collaboration, strengthening our global advertising growth while ensuring brand safety and a cleaner supply chain. We value this partnership and look forward to the innovative advancements to come.

Rebecca Wan, Director of Overseas Business, TCL FFALCON:
“Pixalate’s presence in the Asia Pacific market will bring even higher quality and assured services to the local advertising industry.”

Brian Conant, Director of Inventory Quality, PubMatic:
“As brand spend and focus on quality continues to grow in the region, we are excited to see Pixalate’s continued expansion in Asia and look forward to continuing to work closely with their team to help ensure a cleaner supply chain for the country’s buyers. APAC and international.

Philip Min, Director, TaurusX, WebEye programmatic advertising platform:
“We are pleased to see Pixalate’s expanded presence in Singapore, providing us with even better support to protect our brand against ad fraud and ensure compliance. Pixalate’s technology and expertise have been instrumental in helping us navigate the complex programmatic advertising landscape, and we look forward to continuing our partnership with them in the region.

About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention and data intelligence in the digital advertising supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms and financial analysts across the connected television (CTV), mobile apps and ecosystems. of websites. Pixalate is MRC accredited for Sophisticated Invalid Traffic (SIVT) detection and filtration. www.pixalate.com

Disclaimer
The contents of this press release and any referenced reports reflect Pixalate’s opinions regarding factors that Pixalate believes may be helpful to the digital media industry. All data shared is based on Pixalate’s proprietary technology and analytics, which Pixalate continually evaluates and updates. Any reference to outside sources should not be construed as an endorsement. Pixalate’s opinions are opinions only, which means they are neither facts nor guarantees. Pixalate shares this data not to attack the position or reputation of any entity, person or application, but rather to report findings and trends relating to programmatic advertising activity in CTV applications at during the period studied. Pixalate does not independently verify third party information.

According to the MRC, “‘Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. courts or other legal proceedings, but rather a personalized definition strictly for advertising measurement purposes. Additionally, according to the MRC, “‘invalid traffic’ is broadly defined as traffic that does not meet certain criteria for ad delivery quality or completeness, or that does not represent legitimate advertising traffic that should be included in measurement counts. One reason ad traffic may be considered invalid is because it results from non-human traffic (spiders, bots, etc.) or activity designed to produce fraudulent traffic.