Paul & Shark presents Capri Lifestyle at Milan Fashion Week

RELATED TO CAPRI: Paul & Shark has introduced a new chapter to its Riviera resort clothing line with a range inspired by the Capri lifestyle.

The brand, rooted in a love of the sea and sustainability, allowed fashionistas at Milan Men’s Fashion Week to temporarily break free from their busy schedules in a peaceful Capri-themed oasis by investing in a rooftop terrace overlooking the Duomo Cathedral. . There, white and azure majolica tiles, wicker sofas, blue-striped furniture, and fresh lemonades and citrus sorbets served to a soundtrack of Neapolitan folk music evoked the relaxed ambiance of the jet island. -Italian set and the atmosphere of the capsule collection.

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The minimalist-chic range offers summer essentials including silk polo shirts, soft linen shirts and swim shorts in ultra-light, quick-drying fabric. A print depicting the island was developed with Liberty of London, making it one of the standout items in the line.

The brand unveiled its first resortwear line at a cocktail party at its Milan store last year. As noted, the resort clothing project is part of Paul & Shark’s journey toward a rebrand, as the company seeks to evolve its DNA by softening its nautical message dating back to 1976 and adopting a more casual aesthetic. addressing a wider audience.

As its fashion increasingly aligns with customer demand for clothing suitable for outdoor experiences, the brand’s sustainability credentials and connection to the sea are exalted through activations and initiatives. lifestyle communications.

Most recently, the company partnered with Juvia, a stylish restaurant located in Es Pujols, on the island of Formentera. Open from lunch to dinner, Juvia by Paul & Shark offers a spacious outdoor area with sea views and a personalized informal setting to enjoy Mediterranean cuisine and a collection of signature cocktails.

As part of the activation, the company collaborated with Vellmarì, a 30-year-old local organization founded with marine biologist and photographer Manu San Felix and heavily involved in research and protection of nature and the marine ecosystem , especially the flourishing Posidonia plant. on the island of Formentera. Through its work with Paul & Shark, the organization will be able to plant 700 new Posidonia plants, which will add to several side activities organized by the brand and including experiences with marine biologists, influencers and talent.

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