‘Unconditional Love’: EXO’s Baekhyun’s Message Sparks Backlash Amid Ongoing Conflict Between CBX and SM Ent

K-pop group EXO’s Baekhyun recently sent a message to his fans expressing his unconditional love for them. However, her heartfelt post received backlash from netizens due to the ongoing conflict between CBX and SM Entertainment.

EXO’s Baekhyun Faces Backlash Over Speech Bubble Message

On June 17, 2024, Baekhyun sent a message to his fans via the LYSN communication platform Dear U Bubble, following the recent rivalry with SM Entertainment. In the post, he wrote directly to his fans and thanked them for always being by his side through thick and thin. He expressed his gratitude for her unconditional love and wished them that their days go well. Finally, he said he misses them too.

However, the short and heartwarming message sparked a backlash from netizens, who accused him of trying to manipulate fans’ emotions with sweet words. Additionally, they also called him greedy and said that he loves money more than his fans. The online community also said that he was playing a role for outsiders and didn’t really care.

The reaction stems from the ongoing conflict between CBX, Chen, Baekhyun and the legal dispute between Xiumin and SM Entertainment over several financial transparency issues. Due to the feud, EXO’s upcoming album was put on indefinite hiatus, causing him to face criticism from fans. Nonetheless, they assured fans that they would continue to work with SM Entertainment for the group’s future activities.

Learn more about EXO’s Baekhyun

On June 10, 2024, INB100 announced an immediate press conference to reveal SM Entertainment’s unfair practices. The agency then revealed that EXO-CBX and SM Entertainment had resolved their contractual disputes in June last year, ensuring EXO’s continuity. INB100 currently manages the businesses of Baekhyun, Chen and Xiumin in accordance with the terms of the agreement.

However, SM Entertainment now demands 10% of artists’ individual earnings, unlike agreements where only 5.5% would be paid, which sparked an objection from INB100. Additionally, INB100 sent an official objection for this unfair request, and SM Entertainment has not responded for over two months.

SM Entertainment also responded to the allegations and stated that it would not tolerate EXO CBX’s behavior of refusing contract terms. The company stressed that CBX agreed to the terms and voluntarily signed the contract. SME explained that the 10% royalty standard for individual activities stems from a previous legal arbitration involving EXO’s Chinese members.