Los Angeles Kings unveil new logo inspired by the Wayne Gretzky era

The Los Angeles Kings unveiled their new logo on Thursday, giving fans their first look at the nostalgia-inspired design.

The logo is a slightly updated version of the classic logo worn by the Kings in the 90s. Officially called the “chevron” logo, this version of the logo is primarily associated with Kings great Wayne Gretzky, who played in Los Angeles from 1988 to 1996.

According to the Kings, the design features a different crown, replacing the old crown from the ’90s with the crown design used in 1967, when the team first joined the NHL as an NHL team. expansion. Other small details have been slightly updated, including the angle of the sides and the font used for “Los Angeles”.

The Kings also chose to stick with the black-gray-white color scheme, as opposed to the purple and yellow the team initially used from 1967 to 1988. Two alternate Kings logos also include a “kick K”, paying homage to the descendant. “K” in the original Kings logo.

Kings COO Kelly Cheeseman told LA Kings Insider that the idea for an updated ’90s logo came a few years ago, after the Kings wore throwback jerseys in 2019 and 2020.

“When we brought out the ’90s heritage jersey that we were going to wear on the ice for the first time in a long time, and we revealed this really cool video that came out, and the fans were very vocal about the fact that “He was going to come back,” Cheeseman said, adding that COVID put a pause on some of their plans. “We saw the popularity and demand for this brand and this jersey.”

Cheeseman said the team took a different direction with its merchandising and found that fans and players were both excited about the Gretzky-era jersey styles. “So the fans talked, the players talked, that’s how the journey began. We explored in a refreshing way looking at what the new look would look like,” he said.

Although the logo is now public, the Kings have not released any additional information on next season’s jerseys. Teams typically drop new jersey designs ahead of the NHL Draft, which takes place next weekend.