Amazon announces dates for October Prime Big Deal Days

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Dive summary:

Amazon announced Tuesday that its Prime Big Deal Days event will be back for two days October 8-9. The event is exclusive to Prime members and will be offered in 19 countries.
The fall sale event is Amazon’s second Prime-exclusive sale this year, following Prime Day in July. The retailer said next month’s event will offer deals on products across all categories, including seasonal items, electronics, toys, clothing and everyday essentials like batteries and pet care products.
The company also said that new deals will be offered every five minutes during certain periods of the October event. Before the official launch, Prime members can shop early to take advantage of some fall deals.

Dive Overview:

Amazon announced this week that it now has more than 200 million paying Prime members in 24 countries. Last year, it said the U.S. Prime members purchased “Hundreds of millions of items” were sold during the fall sale. Amazon said the event was the largest in its history in October, though the company did not provide specific sales figures.

Amazon said it currently offers more than 300 million items with free Prime shipping in the US, with same-day or one-day delivery available on “tens of millions” of products. For this year’s Prime Big Deal Days, the retailer said it’s offering deals on more than 35 product categories.

On the toy front, the company announced sales on Barbie, Squishmallows, Play-Doh and Disney. Beauty and fashion brand sales will be on Clinique, Too Faced, Florence by Mills and Cider. And in the electronics department, the retailer is highlighting sales on Beats, Samsung and Fujifilm.

The retailer is also promoting the first Big Deal Days sales on high-end homes decor brands like NEST New York, Lenox, and Lodge. Other early bird deals can be found with up to 55% off select Amazon devices, including the Blink Outdoor 4 camera system, a 40-inch Fire TV 2-Series, and Luna gaming controllers.

In its announcement Tuesday, Amazon also highlighted the first offerings from small businesses owned by Black people, women and military families. The company said Tuesday that 60% of its sales come from independent sellers.

As with previous sales, Alexa users can set notifications and reminders for deals. Amazon also introduced Rufus, its AI-powered generative shopping assistant, as a way to answer shopping questions and discover personalized products.

“Exclusive savings events like Prime Big Deal Days, combined with unlimited fast, free shipping on over 300 million products across 35+ categories all year long, put Prime in a class of its own and make membership a better value than ever before,” said Jamil Ghani, vice president of Prime Worldwide, in a statement.

A regular Prime Membership The subscription price is $139 per year. Amazon also offers free trial subscriptions for eligible individuals. Discounted subscriptions are available for young adults and students, as well as those eligible for government assistance.