Sydney and Melbourne companies offered Salesforce AI demos

A Salesforce “world tour” will give businesses in Sydney and Melbourne hands-on access to new artificial intelligence technology, which the tech giant says will change the way businesses interact with their customers and company data.

Salesforce also plans to open a more permanent artificial intelligence training centre in Sydney, making AI a cornerstone of its Australian business model.

Salesforce dedicated its Dreamforce conference this week to Agentforce, a new platform that allows customers to deploy artificially intelligent “agents” in their companies.

In his opening remarks, CEO Marc Benioff said automated agents will dramatically change the way companies respond to customer queries, resolve complaints and develop business strategies.

Unlike commercially available large language models (LLMs), the company says its AI agents are trained on existing commercial data and workflows, increasing specificity and reducing hallucinations.

Salesforce users tested the technology at the conference, where staff showed them how to build an agent that could solve real-world scenarios, such as gym membership cancellation requests or car maintenance requests.

Kevin Doyle, regional vice president of data cloud and AI for Salesforce in the ANZ region, said: Smart Business The roadshow will bring insights from the Dreamforce conference in Sydney and Melbourne.

It will also give Salesforce customers access to engineers trained on the Agentforce system ahead of the conference, allowing Australian businesses to prototype their first-ever AI-powered sales agents on home soil.

“We’ve got our whole team trained, we’re going to take it there,” Doyle said.

The Sydney event will take place on October 15, followed by Melbourne on November 19.

Small business discussion sessions and demo booths will take place on these tour dates, Doyle added.

Salesforce is also planning a more permanent, in-person AI training center in Sydney, following a previous iteration in London.

The space will host in-person training sessions and access to industry experts, Salesforce said.

The center is expected to open in 2025, after Salesforce launches its own U.S. AI pop-up in San Francisco.

The author attended Dreamforce in San Francisco as a guest of Salesforce.

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