Dyson and AC Milan Football Club Launch Collaboration

Dyson announces a new collaboration with AC Milan, as the iconic Milanese football club enters the opening weeks of the season.

Team members including Laura Giuliani, Ruben Loftus-Cheek, Noah Okafor, Tammy Abraham and Strahinja Pavlović will incorporate Dyson’s innovative audio technology into their training as they prepare for the upcoming championship season.

This collaboration brings together two icons known for their ability to disrupt and redefine the parameters of success in their respective fields. In fact, the project is based on the values ​​that Dyson and AC Milan share: from innovation to inclusivity, to the desire for continuous improvement.

Dyson’s latest innovation is selected as the protagonist of the collaboration: Dyson OnTracTM, its first high-fidelity, audio-only headphones, which mark Dyson’s official entry into the world of audio.

Jake Dyson, Chief Engineer at Dyson, said: “Dyson has a bold ambition to revolutionise the audio industry, as demonstrated by the Dyson OnTrac™ headphones, unveiled this summer. These headphones deliver exceptional sound quality thanks to a high-performance design, backed by decades of aeroacoustic research. And with advanced noise cancellation, they help you stay focused, even amidst the roar of the San Siro on match day. To celebrate this launch, we are proud to be working with AC Milan. The club embodies the same passion, precision and dedication to performance that drives Dyson. We are thrilled to be working with such an iconic team.”

Dyson OnTrac™ on-ear headphones are the result of over 30 years of Dyson aeroacoustics expertise, delivering up to 55 hours of immersive listening with industry-leading noise cancellation, exceptional sound quality and all-day comfort thanks to unique materials, design and customization.

Maikel Oettle, Chief Commercial Officer of AC Milan, said: “We are delighted to announce this collaboration between AC Milan and Dyson, a brand that shares our commitment to excellence and performance. Dyson is not only a symbol of cutting-edge technology, but also represents a constant commitment to quality and innovation, values ​​that perfectly align with our philosophy. Together, we aim to push the boundaries of what we can achieve on and off the pitch.”

Thanks to these innovations, during the season the Dyson OnTrac TM will prove to be a key ally for the Rossoneri players, who will not only be able to directly experience its technological features – for a high-level sensory experience, whether in their free time or to better concentrate before a match – but also to fully express their personal style thanks to the over 2,000 possible combinations of external shells and ear pads.

With this collaboration, Dyson continues its journey highlighting how technology can be a valuable ally in the pursuit of well-being and excellence and gets even closer to an audience that makes their passions a lifestyle.