Birla Carbon Launches Continua™ 8030 Sustainable Carbon Material (SCM) for Indian Subcontinent and Asia

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Mumbai (Maharashtra) (India), October 4: Birla Carbon, a leading manufacturer and provider of high-quality carbon-based solutions, announces the launch of Continua™ 8030 SCM, a circular material designed to meet growing needs in customer sustainability across the Indian subcontinent and Asia.

Following the launch of the Continua™ brand in 2021, Birla Carbon is now expanding its circular product offering from India. Continua™ 8030 SCM reinforces Birla Carbon’s commitment to innovation through sustainability, positioning the company as a trusted partner to help customers around the world achieve their sustainability goals.

Commenting on this new initiative, Rajeev Sonthalia, Director, Birla Carbon, said: “As part of the Aditya Birla Group and its aim to be a force for good, our commitment at Birla Carbon is to embed circularity and sustainability. in our innovation strategy. This will not only meet the growing market needs for sustainable solutions, but will also have a positive impact on our planet. To achieve our ambitious goals, we recognize that partnerships are essential as we evolve in the sustainability landscape, and this launch demonstrates our commitment and commitment. work in this direction.”

Speaking on the launch, John Loudermilk, President and CEO, Birla Carbon, said, “Continuua™ 8030 marks a significant milestone in our sustainability journey in India and Asia. This product exemplifies Birla Carbon’s commitment to providing high quality, sustainable solutions. on a large scale that enable our customers to increase the recycled content of their own products while maintaining operational efficiency. He added: “Together with our partner Finster, we aim to set a new benchmark for sustainability and quality in the region. This truly reflects our purpose of “Sharing the Strength”, and we look forward to engaging with our customers to transform sustainability and circularity into measurable realities through continuous innovation.

Key features of the Continua™ 8030 SCM include

* Commitment to Sustainability: As part of Birla Carbon’s sustainability commitment, Continua™ 8030 SCM enhances the content of circular products, thereby helping customers in their environmental management efforts.

* Security of supply in large volumes: Continua™ 8030 SCM is locally manufactured in India, ensuring consistent supply of high-quality large volumes that meet the rigorous requirements of various industries.

* Consistency of quality: Strict control of raw materials and the highest operational standards ensure consistent delivery from batch to batch.

* Comprehensive technical support: Birla Carbon provides robust technical support to facilitate smooth product integration, thereby optimizing performance in different applications.

* Advanced quality assurance: Backed by state-of-the-art laboratories and quality control measures, Continua™ 8030 SCM ensures premium quality and reliability.

* Customized solutions: blended solutions tailored to meet operational and sustainability needs.

Sharing his thoughts on the partnership, Vishesh Agarwal, CEO, Finster Black Pvt. Ltd., said: “The Continuua™ 8030 SCM aligns perfectly with our sustainability goals, and this partnership highlights our shared commitment to sustainability and innovation in the tire recycling industry in India. Birla Carbon’s expertise and support are invaluable as we work together to improve our production capabilities.

Through this strategic joint venture, Continua™ is now available to customers in India and Asia to achieve their sustainability goals and make circularity a reality.

For more information, visit www.birlacarbon.com/continua.

Birla Carbon is a leading global provider of carbon-based solutions. As one of the flagship businesses of India’s leading multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative and sustainable carbon black solutions that improve the performance of paints and coatings, inks and toners, plastics , adhesives, sealants, textile fibers, mechanical products. rubber and tire products, energy systems, carbon nanotubes and sustainable carbon materials. The company operates in 14 countries, with 17 manufacturing plants and three cutting-edge technology centers in Marietta (USA), Taloja (India) and Sambreville (Belgium), showcasing cutting-edge innovation in the industry . The Birla Carbon Sustainability Strategy – Sharing the Future report focuses on employee safety, environmental management, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

For more information, visit www.birlacarbon.com or follow us on LinkedIn, X (formerly Twitter), Facebook or Instagram.

Finster Black Pvt. Ltd. is a leading India-based producer of sustainable carbon materials, known to be among the country’s pioneers. With an operational capacity of 20,000 tonnes of SCM, the company ranks among the world’s largest producers. For years, Finster Black has been exporting SCM to more than 35 countries. The company is ISCC certified, ensuring consistent compliance with global quality standards.

The company has a state-of-the-art laboratory for carbon and rubber testing, enabling it to provide high-quality SCMs that meet stringent consumer requirements. Additionally, Finster Black is fully integrated, collecting its own used tires, making it the only operator in the industry with full control of the entire supply chain, from collection to production.

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First publication: October 4, 2024 | 6:30 p.m. STI