close
close

Want to book offers? OnlyFans accounts? How the Menendez Brothers Made Money

Want to book offers? OnlyFans accounts? How the Menendez Brothers Made Money

If a judge grants brothers Lyle and Erik Menendez early release from prison, there’s a good chance the convicted killers could make millions — but don’t expect any “Dancing With the Stars” invites, like socialite con artist Anna Delvey received.

Media experts The Post spoke to said they foresee this the brothers – who have been imprisoned for more than 30 years for the 1989 murders of their parents, Jose and Kitty – who are handling multi-million dollar deals once they’re out, for everything from their first post-incarceration interview to tell-all books and documentaries about streaming services.

Erik and Lyle Menendez in court in 1992. AFP via Getty Images

“The Menendez murders rank on the Mount Rushmore of high-profile murders in American history – right on the same level as the JFK assassination, the Manson and Mansfield murders, and Robert Durst” says Doug Eldridge, an agent, celebrity branding and marketing expert. “The Menendez story would play really well.”

One expert even suggests they can make money with OnlyFans, the infamous social media subscription service.

The brothers were able to return to society within a few weeks. AP

“British tabloids would pay thousands of dollars for the first interview with the brothers released from prison,” said Mitchell Jackson, the founder of PR agency BCC Communications. “Fan girls would pay for cameos. If the brothers are truly shameless, their biggest cash grab would come on OnlyFans. Never underestimate what gay men and single women will pay for. OnlyFans is where they would make millions, not documentaries.”

As society has moved away from cancel culture over the past four years, Jackson said there is an opening for the brothers to tell their story.

“Old Hollywood, like Disney-owned companies, will fear the brothers, but the richer, more profitable streamers understand what sells,” he added. “Traditional Hollywood cares more about their reputation at cocktail parties than ratings. That’s why big tech is eating Hollywood’s lunch.”

Both Lyle and Eric Menendez, now in their 50s, will be resentenced on the recommendation of progressive Los Angeles District Attorney George Gascón. A judge could decide within weeks to release them on parole.

The brothers said they were driven to murder after years of sexual abuse. Los Angeles Times via Getty Images

“If the Menendez brothers actually rejoin society and continue to be a part of it, I imagine there will be book deals, TV deals, documentaries and films coming their way,” says PR and brand marketing specialist Matt Yanofsky. “I imagine that brand deals are also something that will come their way, because in today’s public world it seems that very little is banned. When a spotlight is on, money follows – it doesn’t matter who you are or what you’ve done.”

A renewed effort to free the brothers followed the recent releases of a documentary and a dramatized series, both on Netflix.

It is believed that the Menendez brothers lost most of the $14.5 million they inherited by paying attorneys’ fees and court costs. At the time of the murders their parents’ house had an $864,000 mortgage that needed to be paid, and was $600,000 behind on payments.

The resentencing decision was announced Thursday by the Los Angeles district attorney’s office. Giles Harrison for NY Post

Unlike New York, California does not prohibit convicts from benefiting financially from their crimes.

“As the Menendez brothers inch closer to a possible release, their story has the power to create a financial windfall that could redefine the ‘media comeback,’” explains Rob Shuter, host of the Naughty but fun podcast. “Alone, both brothers could benefit heavily from the intrigue and momentum surrounding their case, but together they are primed for a media blitz with a multi-million dollar ceiling.”

Shuter further noted that the brothers already have the support of Kim Kardashian — “a powerful endorsement in the Hollywood sphere that could accelerate their media reach.”

PR expert Doug Eldridge does not think the brothers will lead a private life after their release. Getty Images

“Expect a wave of branded products, from clothing lines to wig collections,” Shuter added. “Look, you can expect them at the Met Gala this time next year.”

Their fame could provide lucrative money-making opportunities.

“In Donald Trump’s America, they are more A-list than Jennifer Lawrence in terms of marketability,” said Jackson, the PR head. “They are a phenomenon at the moment. They need to grab every possible cash grab. The reality is that they have little economic prospects outside of the fame economy, and people will lose interest. In America, a criminal cannot work as a cashier at Costco, but a celebrity can.”