MINISO launches exclusive Harry Potter collection – Experience the magic at the world’s first MINISO x Harry Potter pop-up in Hong Kong – Retail Focus Magazine

Attention all witches, wizards and Muggles! Global lifestyle brand MINISO’s new Harry Potter-inspired collection is now officially on sale at a pre-launch pop-up in Langham Place, Mongkok, Hong Kong. The highly anticipated exclusive collection, featuring the first release of over 500 different co-branded products, is set to hit shelves globally this October, bringing fan-favorite characters and delightful designs to Harry Potter and MINISO fans around the world .

THE Harry Potter cinema and the expanded world have played a role in the lives of many MINISO fans in all corners of the globe. The next Harry Potter collection was created to offer fans another exciting way to relive childhood nostalgia and create special new memories with the collection’s well-designed, useful and fun products.

Announcement

The new magical collection, officially licensed by Warner Bros. Discovery Global Consumer Products, was created to bring the joy and magic of Harry Potter Movies come to life in a huge variety of categories. Lovers of all things enchanted will discover everything from collectible blind boxes and adorable soft toys, to everyday items like stationery, bags and accessories.

The collection is currently making its first appearance at the opening of the world’s first MINISO x Harry Potter pop-up on the 4th.^the and 12^the floors in Langham Place, Mongkok, Hong Kong. The 200m² The pop-up, which is open until October 31st, offers an immersive, interactive and unmissable shopping experience for fans to discover the new collection. Shoppers at the pop-up have been taking part in magical-themed activities in the store and receiving wonderful gifts. Since its opening from October 1 to 7 – China’s Golden Week national holiday – total sales at the pop-up have exceeded 5 million Hong Kong dollars ($641,025), while single-day sales have reached peak at HK$850,000 (US$109,390).

The new MINISO x Harry Potter pop-up is just the latest in the brand’s innovative IP-themed shopping experiences that aim to create memorable spaces where dreams and reality are intertwined. These experiences are part of the brand’s global strategy, creating unique moments to strengthen its presence in global markets, attracting local and international fans.

“We are delighted to celebrate the pre-launch of the MINISO x Harry Potter collection at this exciting and innovative pop-up,” said Robin Liu, Vice President and Chief Marketing Officer of MINISO. “We are continually exploring new ways to bring our wonderful IP collaborations to life, and pop-ups like this allow us to bring more joy to the shopping experience, spreading our ‘Life is for Fun’ attitude.

The Harry Potter collection will officially launch in the US on October 13th – while the Irvine Spectrum store in California will gain a Harry Potter-themed area, with the collection taking up almost half of the store.

Following its launch in the US, the collection will be available globally with special launch activities. Throughout October and November, MINISO’s Huaihai Road store in Shanghai will be renovated with a special facade inspired by the Harry Potter theme, the Jakarta Central Park store in Indonesia will gain a shopping area inspired by the Harry Potter theme, and France, the Kingdom The United Kingdom and Malaysia will each receive a store inspired by the Harry Potter theme.