British Marke is completely new

On By Pranco

Jaguar hat features a fully featured brand identity. The new direction follows the Leitgedanken of the Gründers Sir William Lyons: no imitation, no effort and no condemnation of your being. Appropriately said by the motto “Copy Nothing” – Copy nothing. The new brand identity is as simple as possible. “Jaguar has seen Wurzeln in its originality. When Gründer Sir William Lyons went to war, he said ‘a Jaguar is a copy of his only sole’,” says Professor Gerry McGovern OBE, Chief Creative Officer at JLR.

Read more

Anfang Dezember, Jaguar will be working on a design study at the Kunstmesse Miami Art Week in the last few months. “Dies ist een kompletter Neustart”, Betonte Managing Director Rawdon Glover. “Jaguar has created an original version and inspired a new generation.”

Jaguars Leitbild: More Opulent Modernism

The new Markenbild based on the philosophy of “Exuberant Modernism” (Opulenter Modernismus). Dieser Ansatz performs the new focus of the market and will pass through four central symbols of walking exploration, the reflection of the Jaguar becomes wider and a view is taken of the zukunft geben.

  1. Markensignatur: The new signature symbolizes modernism with geometric shapes, symmetry and a harmonious connection of large and small books. Go to the Einfachheit and the crossing.
  2. Strikethrough: A graphic element that gives Jaguar an inexplicable price. There is a change and a similar image, which does not benefit individuality.
  3. Farbwelt: Opulente Primärfarben – Gelb, Rot und Blau – images of the foundation of the new identity. These colours, inspired by art, were combined with textures and movements, creating a dynamic and vibrant effect.
  4. Marking emblem: Der überarbeitete Jaguar “Leaper” stands for Fortschritt and Exzellenz. The iconic emblem, the leaping Jaguar, is a central symbol of the Marke. A new monogram is sent as a signature for the completion and provides a special fine design.

Jaguar is in the transformation phase: Unlike other car repairers, the car manufacturer has given a clear Absage and will thus go to Tesla rivals. The device can be operated and removed electrically with many traditions, such as Markenchef Rawdon Gloverkürzlich concrete. I started presenting the new Jaguar models in 2025, which came onto the market at the end of 2025 or Anfang 2026.