Malik Rucker Leads Wellness as Executive at V3 Sports

Malik Rucker is responsible for transforming health and wellness in his community as CEO of V3 Sports. Inspired by local needs, V3 aims to elevate the physical and emotional well-being of North Minneapolis residents.

The organization’s approach addresses long-standing health disparities in the area by providing accessible resources for residents of all ages. Rucker’s deep roots in North Minneapolis drive his commitment to the project. “It’s not just about fitness,” he said. “It’s about creating opportunities for our community to thrive.”

What inspired you to pursue a career in health and wellness, with a special focus on the African American community?

I have been fortunate to be part of several community programs and spaces, centers, sports programs and schools, influencing my life path. I knew I wanted to come back and impact the community.

Can you describe your journey to becoming the executive director of this center?

I worked alongside our founding director, built a reputation at V3 Sports and drove the brand forward. I went back to school and got my MBA. I helped build it from scratch and was able to raise funds to start construction.

What are the most pressing health challenges facing the African American community in North Minneapolis?

I think we have a mental health challenge. Our young people have been through a lot in Minneapolis. Our young people missed a few years of in-person school, and how did this affect their development? Witnessing murder after murder and all the pressures of social media and the lack of access to programming.

How does the V3 center meet the unique cultural needs and experiences of African Americans in health and wellness?

Well, the first thing is that we are in the business of building communities, and it is an environment that is for us, made by us. The art on the walls, architects, contractors, furniture and painters are all black and north side owned.

What programs or initiatives at the V3 Center have had the most significant impact on the community’s well-being?

Our existence has had the most significant impact on the community. There wasn’t a place where you could get on a treadmill for people 18 and over, and it wasn’t a place where you could swim year-round.

How do you measure the success of your center’s programs and their impact on the community?

We measure our aquatic environment by how many classes we are teaching, how many visitors we have for our various programs, access to the building daily, how many dollars we bring into the city, and how much money we spend with local small businesses.

What role does community outreach and education play in your center’s mission?

Community involvement is one of the pillars of our strategic plan. Our goal is to empower the community and allow them to feel responsible and have a voice.

How has your understanding of health disparities in the African-American community evolved since taking on this role?

I think about a family coming to V3, you might have a grandmother doing water aerobics, a 6 week old in daycare, mom on the treadmill, and dad in the weight room. We affect the whole family.

What partnerships or collaborations have been most influential in advancing your center’s goals?

Our partnership with Soul Bowl with healthy eating options. Agape Oasis is our child care and collaboration with the Boys and Girls Club.

Looking ahead, what are your vision and goals for the center’s future impact on the health and well-being of African Americans?

The second phase of this project will make us a sports and events center and destination in North Minneapolis, bringing substantial economic opportunities to North Minneapolis.