Pernod Ricard Nigeria announces dynamic line-up for Lagos Cocktail Week 2024

Pernod Ricard Nigeria is pleased to announce its participation in this year’s event Lagos Cocktail Week (LCW), which begins on October 17, 2024.

Pernod Ricard, one of the world’s leading premium spirits companies, will showcase three of its most celebrated brands – Absolut Vodka, Olmeca Tequila and Chivas Regal – offering guests an exciting opportunity to experience innovative cocktails, immersive activations and social moments during both years. celebration of the day.

This year’s Lagos Cocktail Week is especially noteworthy because Absolut Vodka will debut its highly anticipated Watermelon flavor, which will be available to sample only at the event before being distributed nationwide.

The new Absolut Watermelon adds a refreshing twist to the brand’s “Born to Mix” purpose, empowering people to “Create Better Together” through distinctive and engaging cocktail experiences.

Meanwhile, Olmeca Tequila, a brand recognized for hosting spontaneous, high-energy events, will encourage guests to follow its motto, ‘Bring the party, not the plan. Visitors to LCW during Olmec Hour can enjoy brilliant cocktail creations, exciting DJ sets and unexpected moments that fully embody the spirit of Olmeca’s ‘Bring the Unexpected’ mission.

Chivas Regal will celebrate a ‘perfect cocktail mix for the creative and the majestic’ with signature Chivas 15 and Chivas 18 cocktails. Additionally, Chivas will sponsor the LCW 2024 Bar Battle competition, where the winner will receive a cash prize and WSET Level 1 exam sponsorship .

This event combines creativity with sophistication, offering an elevated experience for all participants. Join us as we toast to sophistication and luxury at Lagos Cocktail Week.

We are excited to be part of this year’s Lagos Cocktail Week, a platform that celebrates creativity, innovation and Nigeria’s thriving cocktail culture. This year we will embark our consumers on a journey to discover the universe of Absolut Vodka, Olmeca Tequila and Chivas Regal.

Lagos Cocktail Week is an excellent opportunity for cocktail lovers and the curious to learn and discover spirits and cocktails and leave a lasting impression. Events like these allow us to not only showcase our portfolio of premium brands, but also celebrate Nigeria’s unique spirit and talent, said Evane Chenuet.

Lagos Cocktail Week will take place from October 17th to 18th, 2024, at the Federal Palace Hotel, in Lagos.

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