X launches Radar, a real-time search tool available to Premium+ subscribers

In a bid to improve the usefulness and real-time engagement of its platform, X (formerly known as Twitter) has introduced a new feature called Radar, available exclusively to Premium+ subscribers. This tool aims to revolutionize the way users interact with live content by offering a powerful real-time search feature that is expected to transform the way people follow trending topics, news and events as they unfold.

What is X’s new tool, Radar?

Radar is designed to provide Premium+ users with instant access to up-to-the-minute updates on trending topics, breaking news, and live events. Unlike traditional search functions, which rely on historical data or general search algorithms, it focuses on delivering real-time results as they happen. Whether it’s sports updates, political developments, or viral moments, Radar allows users to search and interact with content at the exact moment it’s being discussed.

Previously known as Insights, the tool was originally aimed at Verified Organizations (businesses), giving marketers the ability to monitor topics and trends within the app. But the rebranded Radar tool is particularly appealing to users who want to stay at the forefront of social conversations or those whose professions require immediate access to the latest information. Journalists, content creators, marketers, and even casual users with a keen interest in breaking news will likely find Radar an indispensable tool in their daily online routines.

How does it work?

Radar leverages X’s massive, fast data stream to surface relevant content based on live events. Users can type in keywords or hashtags and instead of being directed to general search results, they will see the latest updates related to their query, filtered by time and relevance. This real-time functionality allows Premium+ subscribers to monitor discussions as they develop, providing a more dynamic and engaging experience than what is currently available to regular users.

For example, during a major event like a sports match or election night, Radar would provide users with the most current tweets, images, and videos related to the event. Results are continually updated, ensuring subscribers don’t miss any critical updates.

By limiting access to Premium+ subscribers, X is positioning Radar as a high-value resource for its premium members. This aligns with the platform’s broader strategy of offering enhanced tools and functionality to its paying user base.

Premium+ subscribers already enjoy benefits such as an ad-free experience, greater post visibility and now, with the addition of Radar, a competitive advantage in accessing real-time information. This next-generation subscription offers more, like a checkmark, the ability to edit posts, and more for $16 per month or $168 per year when subscribing via the web.

This measure could potentially attract more users to upgrade their subscription plans, as the demand for real-time information in an increasingly fast-paced digital world continues to grow. It also aligns with X’s efforts to more effectively monetize its platform by offering unique and powerful features that meet specific user needs.

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