Vision Pro: Apple is reportedly shutting down production

A good eight months after the start of sales, Apple reportedly began to significantly reduce production of the Vision Pro. The company could stop production by the end of the year, as The Informations reports, citing informed people in Apple’s supply chain. The first suppliers had already reduced the production of components for the headset in May due to weak sales forecasts. It is said that production has already been significantly reduced since the beginning of summer.

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Apple Vision: Cheaper model in development

Apple has apparently built up enough inventory to cover what is considered to be low demand for the Vision Pro in the foreseeable future. In total, suppliers have so far produced parts for the production of around 500,000 to 600,000 pieces of the headset. Apple warned Luxshare, the contract manufacturer responsible for final assembly, that production may stop in November. Currently, 1,000 Vision Pros are said to be rolling off the production line there every day. According to the report, the existing production lines will initially remain in place in order to ramp up production again if necessary.

According to The Information, Apple has pushed ahead with further development of a Vision Pro 2 in order to now concentrate on a cheaper variant. However, the Pro model may be brought up to date with a chip upgrade at a later date. The Vision Pro currently uses Apple’s M2 chip, the iPad Pro already has an M4, which should soon make its debut in the first Macs.

Observers expect a (slightly) cheaper vision headset for 2025. The unusual external display is expected to be dispensed with and cheaper materials and components will be used. There is talk of a starting price of around $2,000 for this “vision”.

4000 euro headset not a product for the mass market

The Vision Pro has also been available in Germany since June, with prices starting at 4,000 euros. Apple is also aware that this price point does not open up a mass market: the headset is a product for early adopters, Apple boss Tim Cook explained in an interview, without commenting in more detail on the sales figures – of course he always wants “more of everything “. In terms of building an ecosystem, the product is “probably a success,” said Cook in the summer.

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