Gophers NIL Collective announces ‘newest and biggest’ partnership

The official name, image and likeness (NIL) collective of Gophers athletics, Dinkytown Athletes, announced a new partnership with local brand Nepsis. Their newest and largest partnership is based on a “Million Dollar Match Campaign” that will match donations to the collective 1-to-1 from now until November 1st.

Nepsis founder and CEO Mark Pearson is a University of Minnesota alumnus and longtime Gophers fan, and the matching funds will directly benefit the Gophers’ football and volleyball programs, according to Dinkytown Athletes (DTA).

“Fans can sign up for a Dinkytown Athletes membership or update their current membership status to be eligible for new VIP benefits. The Nepsis campaign will run from now until November 10th,” according to the collective.

“Benefits include the chance for a VIP Penn State football experience, a VIP volleyball trip against Wisconsin and future meet-and-greets or meals with student-athletes,” according to the DTA. “To be eligible to win VIP packages, you must start a new subscription or upgrade an existing subscription.”

That’s all, but Nepsis is an established investment services company based in the Twin Cities. Dinkytown Athletes confirmed that this will be the biggest partnership the collective has ever made.