Woman shocked after hair salon shares her photo: ‘Not My Face’

A woman who allowed a new hair salon to take photos of her for their social media after she got a haircut couldn’t believe what she saw when the photos were uploaded.

Tess Glimmerveen, 29, lives in Amsterdam and recently tried out the new hair salon Holo after coming across their social media and deciding the hairstyles looked impressive.

However, she did notice the women in the photos, as she described it Newsweek“were much more glamorous than me.”

Glimmerveen went through with the appointment and was impressed with her hairdresser, who “really understood my vision” and was “very happy with the final haircut.”

She asked them to take photos so she could send them to her friend, while another staff member asked permission to take photos for the salon’s social media, to which Glimmerveen agreed.

However, what happened next led to Glimmerveen going viral TikTok after posting the story on September 12 to her account @tessglimm, which has been viewed more than 500,000 times.

It first showed her normal photos, which she took for her friend, saying they were “not my most photogenic photo ever” – and in the next slide she joked: “I think they agreed.”

Because the version of Glimmerveen shared on Holo Salon’s Instagram wasn’t exactly Glimmerveen – it was clear pass through a filter.

Newsweek has contacted Holo Salon for comment via email and Instagram.

“The photo kind of looked like me, but I didn’t clock it right away. I actually laughed out loud when I realized it was my photo, but then FaceTuned,” she said Newsweek.

She later commented on Holo Salon’s Instagram post stating that it was “not my face”, and shortly afterwards Holo Glimmerveen sent an apology and deleted the post.

The apology was shown in a TikTok video update from Glimmerveen, which showed a text conversation in which the salon wrote: “Hello, I just saw your comment and wanted to apologize for using a filter on your photo. It was done by the marketing team. The message has been deleted. My apologies for any inconvenience.”

In the meantime, Glimmerveen found the photo situation ‘hilarious’ and shared it with friends, but it ‘really exploded’ on TikTok.

Hundreds of TikTok users wrote in the comments section of Glimmerveen’s video to defend her natural look and criticism of the use of filters, with one user writing: “Bro, this would send me? You’re so beautiful! This is so rude.”

“No, I would cry,” another user commented, while another called it “very dark.”

“You were beautiful without it,” another TikTok user assured her, while another added: “You are absolutely beautiful, why on earth would they think that was okay?”

Glimmerveen said Newsweek she was touched by the “sweet and kind” responses and admitted she was “surprised that so many people responded the way they did.”

She added that she “has no hard feelings toward” the salon and “felt a little sorry for them. They were nice people and I’m still happy with my haircut.”

However, she noted, “I can understand that some people feel like there’s a lot of pressure to portray a perfect image. And it feels really easy to adjust a few things before posting a photo. Especially if such a salon wants to radiate a little more glamor than I gave.”

Glimmerveen continued: “I feel confident in my skin, but even I felt a little strange when I saw the film filters and adjustments in my photo. I don’t look like that in real life, but should I? That’s a bit sad, and I don’t let it get to me. But I see other people feeling like they have to change their appearance on social media to look like everyone else.”

According to data from Statista, an estimated 5.07 billion people use some form of social media. Younger users are the most likely to use TikTok: 36 percent of global users are between 18 and 24 years old.

Facebook remains the largest social media site in the world, with more than 3 billion monthly users, while Instagram had 2 billion monthly users as of April 2024. Meanwhile, the rise of influencers, who become a form of celebrity on social media, has created a new industry. In 2021, the global market value for influencer marketing was $21.1 billion.

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