Bobbi Brown meets fans and gives away makeup at the New Jones Road Store on Wednesday

WICKER PARK – Bobbi Brown is taking her show on the road. She will be in town on Wednesday and will appear at her Jones Road store in Wicker Park.

The legendary makeup artist, who currently lives in Montclair, NJ, opened a store in Chicago for its Jones Road brand in April at 1655 N. Damen Ave., on the border between Wicker Park and Bucktown. It was the first Midwest location for Jones Road, which Brown created as an independent brand after her contract with Estée Lauder expired.

Wednesday’s gathering is a celebration of the brand’s fourth anniversary; Brown launched Jones Road on October 26, 2020.

According to social media posts, Brown will be “just steps away” from the store during a celebration with treats, music and giveaways like her best-selling Mini Miracle balms and other favorites.

One of the most famous names in the makeup world, Brown founded her eponymous beauty company, Bobbi Brown Cosmetics, in the early ’90s, which she later sold and left in 2016, according to CNN.

The Wicker Park Jones Road store was a homecoming of sorts for Brown, who grew up in Wilmette and still has relatives in the Chicago area, according to a news release.

“It’s not just where I grew up. It’s also where I was first encouraged to pursue a career
in makeup, which has taken me across the U.S. and around the world over the past 40 years,” Brown said in a statement announcing the store’s opening. “I’m excited to return to my roots in the Midwest, see my family and friends here and bring Jones Road to the Chicago area.”