Insider Announces $500M Series E Led by General Atlantic to Fuel AI Strategy and Plans

Trusted by more than 1,500 customers, including a third of the Fortune 500, and some of the region’s most loved brands, including Samsung, Emirates NBD, Nike, Nayomi, ING Bank, Kavak, L’Oréal and Air Arabia, to accelerate digital growth through best-in-class omnichannel experiences and customer engagement.

ABU DHABI, UNITED ARAB EMIRATES – Insider, a leading AI-native omnichannel experience and customer engagement platform, today announced a $500 million Series E funding round led by General Atlantic, a leading global growth investor.

The money will be used to invest heavily in AI to achieve the most ambitious AI roadmap. The company also plans to grow its talent base and geographic footprint in the UAE and the Middle East by investing $462 million and creating 70 jobs by 2027. At the same time, it will actively pursue mergers and acquisitions. The company will also invest significantly in R&D, accelerate growth and scale global sales and marketing initiatives across the 28 regions it serves, across five continents.

Following a period of phenomenal growth and notable customer wins in the region, Insider serves some of the region’s most loved brands, including Emirated NBD, Nayomi, Kavak and Air Arabia.

“Our success lies in consistently delivering unparalleled value to our customers, powered by the Insider Advantage, a powerful combination of industry-leading technologies, local award-winning customer support, a seamless migration experience and white-glove onboarding services. With the most ambitious product roadmap and AI strategy, Insider is experiencing phenomenal growth as more Middle Eastern brands make the switch to Insider. It is an incredibly exciting time to come on board, both as a customer and as a member of the team,” said Ajish Pillai, commercial director at Insider.

“Our mission is to make marketing and CX teams feel unstoppable when it comes to omnichannel experience and customer engagement. This historic funding will allow us to achieve that in two prominent ways,” said Hande Cilingir, co-founder and CEO of Insider.

“First, the funds will be used to fuel our AI strategy. Insider has been a leader in AI for more than a decade; so we were in a great position to natively incorporate #GenerativeAI into our platform. Generative AI will end a long era of scarcity in marketing and customer experience. It will enable teams to tap into endless abundance by multiplying their resources and automating repetitive work. We are on the cusp of an AI era that will truly disrupt the martech industry, and Insider will be the disruptive force leading it.”

“Second, we will further strengthen our unique position in the market as the leading AI-native composite SaaS company. Unlike traditional technology companies that focus on one area or product, our approach has always been to build multiple best-in-breed products and bring them together into one platform that outperforms single-point solutions in every way. These two differentiators will clearly set Insider apart as the No. 1 choice for marketing and customer experience teams.” Cilingir added.

Insider is the leading AI-native Omnichannel Experience and Customer Engagement Platform that brings together the industry’s best and leading technologies into one platform, enabling teams to deliver a unique experience per person. Featuring an integrated CDP that vertically integrates data and marketing application layers to drive marketing automation and personalized customer journey orchestration across more than a dozen native channels, such as WhatsApp, SMS, email, web, app, site search and more. Insider helps marketers efficiently collect, analyze and use first-party data predictively in real time. As a result, brands accelerate growth, achieve higher productivity, maximize ROI, increase customer lifetime value and create more valuable customer relationships.

Insider promises unparalleled ease of installation and use, and delivers the fastest time-to-value to help teams reach their maximum potential.

The company launched patent-pending Sirius AI, the world’s most comprehensive AI solution for creating end-to-end omnichannel experiences. It combines the transformative power of generative, conversational, and predictive AI to significantly scale teams, increase productivity, uncover new revenue opportunities, and unlock higher levels of profitable growth.

“This funding will help accelerate our ambitious product and AI roadmap by expanding our 350+ internal engineering team with an additional 200 AI and Machine Learning engineers and data scientists. Over the next two years, we plan to focus on realizing our vision to build an end-to-end AI-native omnichannel experience and customer engagement platform that merges promotional, transactional and support capabilities into a seamless solution, powered through an extensive range of channels. Leveraging generative AI to make user interactions more conversational at every level, we plan to further invest in Sirius AITM Co-Pilot, which guides teams at every stage of customer journey creation,” said Muharrem Derinkok, co-founder and Chief Product Officer at Insider. .

“Many brands are keen to move away from the traditional marketing clouds that limit their growth. Our mission is to help as many companies as possible transition from traditional marketing clouds to Insider. We have developed a migration blueprint designed to make the transition seamless. Over the past year, 150 brands have successfully transitioned from traditional cloud players to Insider, using our automatic migration and pre-built integrations, and achieved up to 5x faster time-to-value compared to their previous vendor,” said Serhat Soyuerel, Co . -Founder and CRO at Insider.

Sascha Guenther, Managing Director and Head of DACH at General Atlantic, commented: “The MarTech industry is benefiting from a long-term shift driven by ongoing tailwinds, including the proliferation of data traffic and channels, the growing importance of first-party data and changing customer expectations for personalized experiences across channels. Insider has successfully positioned itself as a leading and dynamic innovator in the B2B SaaS space, delivering tangible ROI to its customers. We believe the company is well-positioned to capture a greater share of the more than $15 billion total addressable market as companies rush to enhance their marketing strategies around the world and require higher marketing efficiency and effectiveness.”

Alex Crisses, Managing Director, Enterprise Technology and Global Head of New Investment Sourcing at General Atlantic, continued: “Insider has disrupted traditional marketing cloud operators in the enterprise space by offering a differentiated and well-integrated suite of next-gen products. Insider’s success lies in consistently delivering unparalleled value to their customers. Few platforms can achieve this, which sets Insider apart. We believe Hande and her team are exceptional product visionaries and entrepreneurs, and we are excited to help them scale further.”

Insider’s announcement today marks the largest round of funding received by a female-founded MarTech unicorn in history. Commenting on the news, Cilingir said: “This is an extraordinary milestone, not just for Insider, but for the entire technology industry and the women in it. When we started Insider, we weren’t just trying to build a product company, we were also trying to build the world’s most socially progressive technology community. This investment is not just about capital; it’s about recognizing that diverse leadership creates stronger companies, and stronger companies create better futures. At Insider, we recognize our responsibility to lead with purpose, empower others and ensure rounds like this are no exception.”

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