New Jaguar logos unveiled as the big concept unveiling approaches

JaguarThe company’s transformation into a high-end luxury brand is starting to take shape as the company unveils its new logos and style details.

The artwork for the relaunched brand comes before a new concept car which will showcase Jaguar’s new design direction as it moves towards a three-unit line-up priced at £100,000+ electric cars. The prototype, which will be shown on December 2 during Miami Art Week, will feature Jaguar’s new signature ‘leaper’ and a new ‘strike-through’ design element, which will be seen on Jaguar’s new models, as well as a new color palette .

“These four symbols of change are elements that will be universally recognized codes of Jaguar going forward,” said the company’s brand design director Richard Stevens.

The device brand is Jaguar’s signature and the company has developed its own font to update the letters. According to the company, the capped G in the center of the word creates “symmetry and perfect balance”, while the classic Jaguar ‘leaper’ – described as ‘our precious mark of origin’ has been revised and embedded in a new Jaguar detail of 16 horizontal lines , a so-called strikethrough that will likely be adopted as a design feature in the cars.

Jaguar has also developed what it calls its monogram. The decoration, which consists of the first and last letters of the name, could be deployed in places such as the center of the alloy wheels, or by high-end brand partners, which Jaguar wants to attract as it takes its prices and ambitions to the next level . .

“If we want to enter a space beyond automotive with modern luxury, we can’t play on that; there is a real ambition to move to a completely different space,” says Stevens. Jaguar is not said to be attracted to partnerships, but will look at prestige packages to convey the message that the company has become more expensive.

In addition to a smaller dealer network due to the lower volumes that this push for a more luxurious product will entail, Jaguar wants to establish a number of ‘curated brand stores’ to create what boss Rawdon Glover described as ‘dramatic and atmospheric experiences’. ” in major cities around the world. The first will open in Paris’s Golden Triangle, the heart of the city’s luxury shopping.

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