Major Fitness Unveils New Brand Identity With Bold Military-Inspired Logo

ATLANTA, Georgia / ACCESSWIRE / May 7, 2024 / Major Fitness, a leading producer of gym equipment, today unveiled a powerful new logo as part of its rebrand for 2024. Formerly known as Major Lutie, Major Fitness continues to remodel and reorganize the company, with a new design refresh. . Taking inspiration from the military, the new logo is now visible on Major Fitness’ online presence and on new products rolling out this year.

Rationale for the redesign

Major Fitness has grown rapidly since its inception, enabling home gym owners and commercial facilities to bravely tackle their workout aspirations. The new logo design aims to embody the determination, strength and sense of community that the brand fosters.

Discover the new logo

Major fitness logo
Major fitness logo
Updated Major Fitness logo takes inspiration from military insignia

The updated Major Fitness logo is inspired by military insignia, with a shield emblem and prominent star. This design symbolizes the unwavering support and guidance the brand offers its customers and the passion they share for fitness.

Customers can expect the same quality and value they have come to rely on, now supported by an even stronger brand identity.

Product deployment

Starting today, select Major Fitness products, including the best-selling Spirit B52 Smith machine, will feature the new logo in the United States. The rebranding will gradually extend across the company’s entire product line over the course of the year.

Look forward to

The launch of the new logo is part of an ongoing rebranding effort undertaken by Major Fitness. Upcoming initiatives will further reflect the brand’s refreshed identity, including updated packaging, website design and engaging marketing campaigns.

Major Fitness welcomes your feedback on the new logo on its website and social media channels. The company remains committed to providing its customers with excellent products and unwavering support to help them achieve their fitness aspirations.

Major Fitness invites you to experience the evolution of the brand. Explore the updated website and discover the latest product lines featuring the bold new logo at For press inquiries, please contact our media representative by email at (email protected).

Contact details

Xénia S
Operational public relations manager
(email protected)

SOURCE: Major Fitness


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