Vibrant racing-inspired clothing collections: Formula 1® in Miami

California retailer Pacsun recently presented its latest collaboration with Formula 1® in Miami. The partnership has resulted in a dynamic apparel collection and engaging experiences that will attract fans.

Coinciding with the excitement surrounding the 2024 FORMULA 1 MIAMI GRAND PRIX, Pacsun hosted a launch event at its Aventura store and installed an interactive pop-up truck at Smorgasburg Miami Market. The launch event at Aventura Mall included various attractions including a DJ booth, photo ops and the launch of the latest pieces. Ahead of the events, Pacsun used digital platforms such as TikTok to unveil the new collection, demonstrating its commitment to connecting with Gen Z consumers and building anticipation for the race.

This collaboration demonstrates Pacsun’s continued commitment to providing fashionable options for sports fans, extending its reach to the dynamic world of Formula 1® in Miami.