Saudi Arabia announces expanded partnership with UFC, including pay-per-view sponsorship

The UFC and Saudi Arabia have expanded their partnership.

On Tuesday, Chairman of Saudi Arabia’s General Entertainment Authority Turki Alalshikh announced in a press release that UFC and Riyadh Season have continued their partnership, which includes hosting another fighting event in 2024-25. Additionally, Riyadh Season will sponsor UFC 306 in September, which will take place at the Sphere in Las Vegas.

“This agreement is a continuation of Riyadh Season’s objectives to host and collaborate with leading international events of mass interest,” Alalshikh said in a press release. “This also strengthens our efforts for Riyadh Season to produce diverse content to engage and attract an even wider audience with different interests from around the world. The UFC is the preeminent mixed martial arts organization in the world and its global fan base is second to none.

Alalshikh posted a photo with UFC CEO Dana White on social media, along with a copy of the press release.

The first UFC event in Saudi Arabia will take place on Saturday, June 22 at the Kingdom Arena. The event will be headlined by a middleweight title eliminator clash between former champion Robert Whittaker and top contender Khamzat Chimaev.

The extended agreement between the UFC and Riyadh Season also includes hosting a future Power Slap event in Riyadh.

Story originally published on MMA Junkie