DJ Premier launches record store inspired by passion for vinyl

DJ Premier has announced that he has launched his own record store, to celebrate the vinyl medium that enhances his career and that of so many other Hip Hop DJs.

Taking to Instagram on Monday (May 6), the legendary turntable player announced that his new venture is in partnership with his longtime manager, Ian Schwartzmann.

“NEW BUSINESS ALERT: My manager and business partner @ianschwartzman and I started our own digital record store,” he wrote in the caption.

“My passion for excavations, collectibles, vinyl, proof presses, cassettes, CDs and merchandise inspired us to bring this project to life. It’s not just for me and our TTT releases either, it’s bigger and will also be the home of original music collectibles for all my peers.

Recently, Preemo discovered that he was the inspiration behind one of the late Rico Wade’s biggest hits, namely Goodie Mob’s “Cell Therapy.”

During an appearance on the Frequently asked questions A podcast hosted by William “Fuzzy” West and Quincy Harris before his death, the Organized Noize producer discussed the impact that Jeru the Damaja’s Preemo-produced “Come Clean” had on him.

“Jeru the Damaja, he too had just come out. Guess what this record did to me. That’s why I did ‘Cell Therapy,'” Wade said during the interview, much to the surprise of the hosts.

“I was in New York when that shit (came out), and I want niggas to like (OutKast’s) ‘Player’s Ball.’ They love “Come Clean”. (…) Because it was so raw, I said, ‘Man, we need to dig deeper into this New York thing.’

Posting the clip to his Instagram page, the veteran DJ reacted to Wade’s admission by writing: “WOWWWWW!!! Hearing Rico Wade (RIP) say that our record “COME CLEAN” with @jeru_thedamaja and I influenced the creation of @goodiemob’s timeless classic “CELL THERAPY” is such an honor. Say hello to the Organized Noize/Dungeon family.

“And to think that ‘COME CLEAN’ was my demo for Guru (RIP) to buy a recording contract (…) RICO we salute your legacy KING! Condolences to your family and loved ones!

He added in a comment on the Instagram post of Fuzzy’s clip: “It touched my soul to hear Rico say that. Keep letting me know I did it right. Thanks @fuzzy Sleep peacefully Rico Wade.