Manchester retailer offers shoppers interactive fitting room and self-checkout

The expanded River Island store located at the Arndale Center, Manchester, England, offers an integrated shopping experience with interactive fitting rooms and self-checkout service.

The store, which spans 13,947 square feet, will also host a “Spin the Wheel” experiential activation and a pop-up flower cart.

River Island operates 260 stores across the UK and Ireland, offering women’s, men’s and children’s clothing.