the new boot inspired by the Berlin Wall

The construction of Berlin Wall had and still has a symbolic meaning of division and separation. His fall 1989 announced for many a period of rebirth, the beginning of a new era. PUMA And 11team sports decided to commemorate the role of the wall that divided the city of Berlin in two by creating a special new boot. The objective of the two brands is to inspire the next generations by favoring the notions of equality and shared joy, without of course taking a back seat. love and passion for football, the sport that can most bring people together and create a sense of belonging. The model chosen by PUMA and 11teamsports is the FUTURE Ultimate, the flagship of the German brand’s product range. For this special collaboration, it comes in a version with bold colors and graphics and an upper with branding 11teamsports – one of the world’s leading football retailers. It’s not a boot, but a statementa message intended to reach the widest possible audience: Unity is strength, division is weakness.

FUTURE Ultimate is a shoe designed for players who make a difference. Indeed, each functionality is carefully studied and conceptualized. THE FUZIONFIT360 the midsole manages to dynamically adapt to the shape of the foot, favoring movements throughout the duration of the game. In addition, the FUZIONFIT360 midsole combines cutting-edge technologies PWRPRINT, PWRTAPE to ensure a perfect fit and strong support, as well as 360-degree freedom of movement. Instead, the 3D textures covering the upper is designed to improve ball control. Finally, the sole improves stability, agility and traction for changes of direction that only the most technical players can master. This is an important step for PUMA, which not only establishes itself as an avant-garde brand in the sportswear landscape with regard to the technologies and materials used in the production of football boots. The Forever United edition of the FUTURE Ultimate model demonstrates how a football boot can be a real means of communicating important messages. Alongside the launch of the football cleats, 11teamsports chose to create a mural on a city wall with the phrase “Forever United”.

The shoe will be available in a limited edition of only 333 pieces from May 9 on the 11teamsports e-commerce site.