global arts destination captivates 300,000 visitors with cultural extravaganza during May Day holiday

BEIJING, May 9, 2024 (GLOBE NEWSWIRE) — During the May Day holiday, the term “meet-up (碰头)” caught fire among many young people and families flocking to 798. This vibrant arts district was home to an eclectic array of multicultural activities. offers, including the “Head to the 798 Art District (798青年碰头大会)” event, an environmentally-focused flea market hosted by famous actress Zhu Zhu, and a plethora of nearly 70 exhibitions art, immersive theater productions, live performances and electrifying music shows. These attractions attracted more than 300,000 visitors, a staggering 40% increase compared to the same period last year.

Visitors on Route 797, 798 Arts District, Beijing

As the 798 became a focal point of international attention – highlighted by visits from global figures like German Chancellor Olaf Scholz – the influx of foreign visitors, particularly from Singapore and South Korea, increased. The diversity of cultural offerings was a major asset. Strolling through the 798 Art District pedestrian zone, visitors will discover cleverly titled “Meeting Places (碰头点)” for art, photography, and coffee. These creative hubs were an integral part of the “Head to 798 Art District” initiative, designed to reflect the dynamic lifestyles of contemporary youth and provide a tapestry of artistic surprises and a rich cultural banquet.

Visitors taking a photo in front of the large mural We are all unique798 Arts District, Beijing

Over the past two years, with a focus on art, 798 has carefully refined its business strategy, introduced new performance venues and launched new consumption experiences. These improvements have cemented its status as a global “Art+” destination, offering a harmonious blend of visual art, music, cinema, theater and more. The 798 not only injects new power into consumer engagement, but also injects a new burst of creative vigor into Beijing’s architecture. cultural landscape.

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