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Disney and Warner Bros. Discovery create streaming super-bundle

If you can’t beat them, join them. Disney and Warner Bros. Discovery have announced plans to consolidate some of their biggest streaming services in a bid to attract more customers.

Diney+, Hulu, and Max will all be available for a single subscription starting this summer, with ad- and ad-free plans available. The exact price of the package has not been announced, but it is expected to be priced lower than three individual subscriptions.

“Following the highly successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” Joe Earley, president of direct-to-consumer at Disney Entertainment, said in a statement. “This incredible new partnership puts subscribers first, giving them access to blockbuster movies, originals and three massive libraries. »

The cable-like offering will bring together programming from a variety of networks and brands, including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight and Warner Bros. . the second major collaboration from the entertainment giants in recent months. In February, the two companies, along with Fox, announced plans to launch a sports streaming service that they hope will lure people away from traditional cable and satellite.

Disney has been offering a set of its separate streaming services for some time, mixing Disney+, Hulu and ESPN+. (ESPN+ will not be part of the Warner Bros. package.)

Depending on costs, this could be a significant savings for people who subscribe to multiple services. Max, currently, costs $9.99 per month with ads and $15.99 without. Disney+ starts at $7.99 per month with ads (with Hulu dropping to $9.99 per month). A premium plan costs $13.99 per month, or $19.99 with Hulu. And people who subscribe to Hulu alone pay $7.99 with ads or $17.99 without ads.

“This new offering gives consumers…the best value in streaming and will help drive additional subscribers and much stronger retention,” said JB Perrette, CEO and president of global streaming and gaming at Warner Bros. . Discovery.

Disney+ currently has 117.6 million subscribers. Hulu has 50 million and Max is closing in on 100 million. All this is nothing to Netflix’s 269.6 million subscribers.

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