Festival-inspired fragrances: Natura

Inspired by the energy of music festivals, Brazilian brand Natura has launched two fragrances, Festival de Humor and Conexão de Humor.

Decades ago, the headspace method was created to capture and record the scent of a specific moment in a specific location, but it was initially limited to confined environments. Now the technology makes it possible to capture molecules in open outdoor environments. Natura identified and captured more than 40 random molecules in the air during major Brazilian music festivals and worked with 160 young festival-goers to accurately replicate the joy, excitement and connection they feel through scents.

While the two new limited-release fragrances are priprioca-based, Festival de Humor is a fruity floral fragrance with notes of green apple and pineapple, and Conexão de Humor is a masculine fragrance with top notes of walnut. coconut and pineapple and spices in the heart. .