Arizona Bowl Announces NIL Agreement for Players

TUCSON, Ariz. — On Tuesday, the people behind the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop shared some big news.

The Bowl is partnering with select brands to launch a program that pays college athletes for the use of their names, images and likenesses.

It’s a way of giving back to the athletes of the teams participating in the Bowl.

The NIL agreement is the first of its kind in an NCAA Bowl game.

MORE INFORMATION: One of the best rappers of all time is sponsoring a college football game, right here in Arizona.

“Adding NIL opportunities for student-athletes in the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the next evolution in college sports and we wanted to lead by example,” said Snoop Dogg. He continued, “We look forward to giving our players the opportunity to serve the Tucson community during Bowl Week while using their name, image and likeness to legitimately earn money for themselves and their families.”

Kym Adair, Executive Director of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop, added: “When Snoop approached us with this idea, it was evident that he had a deep respect and appreciation for new opportunities. offered to students. Athletes across NIL and he wanted to show them his support by being the first Bowl to make this type of commitment. We look forward to making his vision a reality.

The Bowl will be played on December 28 at 4:30 p.m. EST at the University of Arizona.

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The city of Phoenix is ​​home to four major professional sports league teams; The NFL’s Arizona Cardinals, the NBA’s Phoenix Suns, the WNBA’s Phoenix Mercury and the MLB’s Arizona Diamondbacks.

The Cardinals have made State Farm Stadium in Glendale their home field, and the Footprint Center in downtown Phoenix is ​​home to both the Suns and Mercury. The Arizona Rattlers of the Indoor Football League play at Desert Diamond Arena in Glendale.

Phoenix also has a soccer team with the USL’s Phoenix Rising FC, which plays at Phoenix Rising FC Stadium in Phoenix.

The Valley hosts several major sporting events each year, including the Fiesta Bowl and college football’s Guaranteed Rate Bowl; the PGA Tour’s busiest event, the WM Phoenix Open; NASCAR events every spring and fall, including Championship Weekend in November; and Cactus League spring training for 15 Major League Baseball franchises.