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Pinkberry Introduces New Mega Minion-Inspired Flavor in Partnership with Illumination’s Despicable Me 4

Lighting Despicable Me 4 arrives in theaters July 3, 2024

SCOTTSDALE, Ariz., June 7, 2024 /PRNewswire/ — Pinkberry is excited to partner with Illumination’s Despicable Me 4 to present this summer a new flavor of frozen yogurt, inspired by the film, which will be released in theaters on July 3, 2024.

The new Mega Minion Banana Pudding Frozen Yogurt is made with banana pudding, giving it a creamy and cool consistency. Mega Minion Banana Pudding Frozen Yogurt Swirl is so delicious and refreshing – you won’t be able to get enough of this new flavor! Whether enjoyed alone or with Pinkberry’s recommended choice of toppings: bananas, blueberries and Nilla wafers; This MEGA-sweet treat will make your taste buds explode.

“We are honored that Illumination has chosen Pinkberry as its official partner for the release of Despicable Me 4,” said Melissa Hubbell, vice president of marketing for Kahala Brands™, parent company of Pinkberry. “Just like the movie, our refreshing new Banana Pudding Swirl can be enjoyed by Minion fans of all ages and we can’t wait for everyone to try it! Our Mega Minion Banana Pudding frozen yogurt is the treat perfect summer recovery that will make you go BANANAS!”

New Mega Minion Banana Pudding frozen yogurt is now available at participating Pinkberry stores nationwide until August 1, 2024.

At Pinkberry, customers can customize their swirl with a variety of toppings including fresh, never frozen fruit, hand-cut daily in stores, as well as premium granolas and nuts, specialty chocolates and much more. Pinkberry is full of possibilities!

Promotional flavor:

  • Mega Minion Banana Pudding

Promotional combination:

  • Mega Minion Banana Pudding frozen yogurt topped with bananas, blueberries and Nilla wafers

About Pinkberry
Pinkberry® was launched in Los Angeles, California in 2005 as the original brand that reinvented frozen yogurt. Today, more than a decade later, Pinkberry continues to create flavorful treats with fresh ingredients in an experience comprised of distinctive products, exceptional service and inspiring design. At Pinkberry, you can taste the difference of an uncompromising commitment to quality and freshness. More recently, Pinkberry was acquired by Scottsdale, ArizonaKahala Brands™, based, one of the fastest growing franchise companies in the world, with a portfolio of 30 fast food brands and approximately 3,000 locations in 35 countries. For more information, please visit www.Pinkberry.com.

About Illumination Despicable Me 4
First Despicable Me film in seven years, Gruthe world’s favorite supervillain turned anti-villain Agent of the League, returns for an exciting and daring new era of Minion mayhem in Illumination’s. Despicable Me 4.

Following Illumination’s successful summer 2022 phenomenon Minions: The Rise of Gruwho reported nearly 1 billion dollars worldwide, the biggest global animated franchise in history now begins a new chapter as Gru (Oscar® nominee Steve Carrell) and Lucy (Oscar® nominee Kristen Wiig) and their daughters — Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Madison Polan)—let’s welcome a new member to the Gru family, Gru Jr., who intends to torment his father.

Gru faces a new enemy in Maxime Le Mal (Emmy winner Will Ferrell) and his femme fatale girlfriend Valentina (Emmy Award nominee Sofia Vergara), and the family is forced to flee.

The film features new characters voiced by Joey King (High-speed train), Emmy winner Stéphane Colbert (The Late Show with Stéphane Colbert) And Chloe Fineman (Saturday Night Live). Pierre Coffin returns as iconic voice of Minions and Oscar® nominee Steve Coogan comes back like Silas Aries.

Packed with non-stop action and filled with Illumination’s signature subversive humor, Despicable Me 4 is directed by an Oscar®-nominated co-creator of Minions Chris Renaud (Despicable Me, The secret life of pets), and is produced by Illumination’s visionary founder and CEO Chris Meledandri and by Brett Hoffman (executive producer, The Super Mario Bros. movie. And Minions: The Rise of Gru). The film is co-directed by Patrick Delage (animation director Sing 2 And The Secret Life of Pets 2), and the screenplay is from the Emmy Award-winning creator of White Lotus, Mike Whiteand the seasoned writer of all Despicable Me movie, Ken Daurio.

About lighting
Illumination, founded by Chris Meledandri in 2007, is one of the leading producers of event animated films in the entertainment industry, including Despicable Me—the most successful animated franchise in cinema history—as well as the record The Super Mario Bros. movie., Dr. Seuss’ The Lorax, The Grinch by Dr. Seuss And The secret life of pets And Sing movies. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic and beloved franchises, imbued with memorable and distinct characters, global appeal and cultural relevance, have grossed over 9 billion dollars global. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination’s next film is Despicable Me 4which will be released in theaters on July 3, 2024.

About Universal Images
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to global audiences. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a leading motion picture company, significant television production operations, a premier television network group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

SOURCE Baie Rose