Rockit™ Apple is ready. Together. Rockit. in record season

DUBAIUnited Arab Emirates, June 10, 2024 /PRNewswire/ — Innovative snack apple brand Rockit is gearing up for its biggest season yet, with the company set to export more than 200 million apples, nearly double last year’s volume .

THE New ZealandThe London-based company will also export year-round for the first time to its ever-expanding network of international markets and is launching a new marketing campaign in the Middle East to help stimulate consumer demand.

Market manager for Middle East, Ziad El Chawa says 2024 will be a record year for Rockit in the Middle Eastthanks to strong growth of 31% in 2023 (compared to 2022).

“To drive consumer demand for increased volumes of Rockit™ apples coming to market, we are focusing on interactive marketing activities to connect with millions of new consumers with our unique point of difference and engaging attitude,” says Ziad.

As the new season’s apples arrive Middle East, Rockit launches its Ready. Together. Rockit. campaign, featuring fitness and logic games that encourage consumers to complete in-store exercises to win health-inspired prizes.

Marketing manager for Middle East, Suha Dassoukisays that as part of its goal to become the world’s most loved apple brand, Rockit engages with consumers in a refreshing and energetic way.

“Our latest Ready. Set. Rockit. campaign features an ambitious local family leveraging the energy and vitality of Rockit to better connect with consumers in the Middle East, while inspiring them to adopt a healthy and healthy lifestyle. to enjoy every moment This is reflected throughout the campaign, offering families a unique and fun experience, in-store and online.

Suha says Rockit also offers consumers in the GCC countries the chance to win one of 80 gym kits to enhance their gym experience and achieve their fitness goals.

“We look forward to continuing to revolutionize the apple category by delivering a unique consumer experience and doing things differently through our strong brand, marketing positioning and innovation, as we enter our strongest season yet.” , concludes Suha.

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