Epilepsy Action launches new brand inspired by people with epilepsy

Epilepsy Action has launched its new brand and logo, designed to represent the “disruption” that epilepsy causes in people’s lives.

The new brand has a “digital-first approach” and aims to help the organization reach a wider audience and better visually represent the disease.

Epilepsy Action said the brand identity was created with input from more than 5,000 people with epilepsy.

Tom McLaughlan, originally from Cumbria, was diagnosed with epilepsy in 1982, at the end of his first year at university.

For him, “interruptive” is a key word to describe his epilepsy. He receives no warning about his seizures and his life has been repeatedly disrupted by his condition.

He said: “I don’t get any warnings about my seizures. The first time I’m aware of it is either when someone tells me I’ve had a seizure, or if I’m alone some time later, when I realize what happened or what which must have happened.

“I went about twenty years without any seizures. I was being controlled, I thought. Then I had a breakthrough.

The new look supports Epilepsy Action’s six-year strategy, unveiled at the end of 2023, aimed at “creating a world without limits” for people with epilepsy.

The strategy sets out three main ambitions, including improving the lives of people with epilepsy, raising awareness of epilepsy for everyone in the UK and becoming fully inclusive.

Instantly recognizable

Jon Eaton, director of communications and digital engagement at Epilepsy Action, said the new brand was part of the organisation’s aim to increase its reach and increase awareness.

He said: “Last year we heard from more than 5,000 people with epilepsy as we developed our new strategy. Many told us they needed us to make epilepsy more visible, to eliminate stigma and increase public awareness.

“What makes epilepsy unique from other health conditions is that it is unpredictable. We wanted to convey this reality in our new brand.

“Epilepsy should not be trivialized. It is a life-changing disease and affects 630,000 people in the UK.

“Seventy-nine people are diagnosed with epilepsy every day. Every year, 1,000 people die from epilepsy. But with the right medications, most people with epilepsy can live fulfilling lives. In addition to being impactful, we need our brand to also give people hope.

“Reaching as many people as possible, especially outside the epilepsy bubble, is one of our main goals for the next six years. We want everyone to know what epilepsy is and how to help someone with this condition. We hope that having a new, instantly recognizable look will allow us to do just that.

This is the organisation’s first rebrand since 2001. The new look will be featured in More 4 TV adverts, as well as on high streets. So keep your eyes peeled and if you spot us in your area, tweet us or tag us on Instagram.