This is how we experienced Sónar in ‘ON Mode’ thanks to Silence

Barcelona once again became the global epicenter of electronic music and cultural innovation on June 13, 14 and 15 thanks to the exclusive Sónar program. After last year’s success, we can confirm that this edition exceeded all expectations. As it could not be otherwise, the leading brand in electric mobility, Silence, joined this celebration, injecting his vibrant energy into this musical event that united techno, innovation and sustainability in equal parts. With the help of artists and content creators such as Sabek and Reven, the company wanted to convey its way of experiencing the festival in “ON Mode”. And we did not hesitate to join the movement.

One of the hallmarks of Sónar is its unique music and festive atmosphere, and the 31st edition was no exception. The brand presented a unique space at Sónar by Day where artists, friends and thousands of festival-goers visited. Silence contributed to this festive spirit by creating a stand to experience the festival without limits, with several mobile charging stations powered by the same batteries as those used in their vehicles. This way we were able to enjoy dream performances such as Tommy Cash, Mainline Magic Orchestra or HorsegiirL without worrying about running out of battery thanks to Silence.

In addition to these charging points, Silence has introduced a Battery Station at the stand so that the battery can be replaced with a charged one in 30 seconds. But why? Silence had imagined the Swap-Swap Challenge, a challenge with a prize for anyone who managed to swap a battery from one of its bikes to the Battery Station in the shortest possible time – demonstrating the agility and speed of this process with Silence. A way to demonstrate that whether in the city or at a festival, the brand offers you the possibility of moving without limits. In the coming days the winner of this challenge will be announced, who will be able to live the experience of driving an exclusive Silence S01 for a week, with the intervention of the artist Sabek, present on the stand for all three days. .

The Madrid-based artist collaborated with the company again during Sónar and reinterpreted the energy that characterizes Silence with his philosophy of experiencing the festival in “ON Mode” in the brand’s space. Thus, he created an immersive installation, intervening throughout the space: from the walls to the floor including the motorcycles on display. These vehicles are the ones that the winners of the challenge will be able to enjoy. The artist told us that he was inspired by “Movement, dynamism and fluidity” to create this work of art. Meanwhile, content creator Reven was responsible for transmitting the energy that breathed in this space through its social networks, as well as showing both the novelties and the challenges that the brand had prepared for the Sónar participants.