Lytus Technologies launches OTT radio room

Lytus Technologies Holdings Private Limited (LYT) posted an update.

Lytus Technologies Holdings Pvt. Ltd. announced the launch of Radio Room, a pioneering OTT audio platform aimed at the Indian diaspora with a variety of genres. Radio Room is expected to quickly gain traction with a target of four million subscribers in its first year, leveraging Lytus’ existing customer base and expanding its language offerings. This strategic move marks Lytus’ entry into the growing digital entertainment market, with future plans to diversify into original film and television content.

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