First Choice launches cancellation product with help from Dame Joan Collins

First Choice Holidays has launched a new cancellation product, First Choice Flex, which allows travelers to cancel a travel package and receive a refund for any reason, up to 48 hours before departure.

First Choice Flex can be purchased at the time of booking for an additional fee of 10% of the booking price. It cannot be added later and is not available for accommodation or flight-only bookings, nor for bookings made within 72 hours of departure.

It allows customers to cancel their vacation up to 48 hours before the scheduled departure time of their outbound flight and receive a full vacation refund, excluding First Choice Flex fees.

The direct selling brand has launched a campaign to highlight the product with Dame Joan Collins.

In a video, Dame Joan says: “Life is too short for a holiday from hell. But packages you can cancel with 48 hours’ notice? Now THIS IS a Flex.

The campaign was rolled out across national and mainstream media as well as the First Choice webpage, YouTube and Instagram.

Bart Quiton-Smith, managing director of First Choice, said: “First Choice Flex gives our customers the power to simply change their minds. We know that life happens, plans change, better things come and therefore flexibility is the ultimate complement to enabling personal choice. »